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Specialist SEO Consultant in Major Search Engines Including… |
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Call me on +923213317911 |  |
E-Mail me at Azhar3s@gmail.com |
SEO Outsourcing Pakistan, Dubai, UK, USA, Africa, Canada, Karachi – SEO Services, Specialist, Consultant Pakistan |
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| Are you looking for a SEO GUIDE?? Hmm, well I have had many SEO Guides in my pocket, but I chose the best to keep on my website… Please remember me in your prayers; I only need prayers from you. I am proud that God chose me to spread this knowledge here: I had many choices, but who can be better than Google? Here is a Google SEO Guide.
Welcome to Google's Search Engine Optimization Starter Guide. This
document first began as an Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them. Search engine optimization affects only organic search results,
not paid or "sponsored" results, Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines. An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use: • Website/business name: "Brandon's Baseball Cards" Your site may be smaller or larger than this and offer vastly different content, but the optimization topics we discussed below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum. Create unique, accurate page titles A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site. The title of the homepage for our baseball card site, which lists
the business name and three If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this, helpful diagram of a Google search results page.) Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search. The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. A user performs the query [baseball cards] Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name. A user performs the query [rarest baseball cards] A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result Good practices for page title tags • Accurately describe the page's content - Choose a title that effectively communicates the topic of the page's content. Avoid: • Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Avoid: • Use brief, but descriptive titles - Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. Avoid: Make use of the "description" meta tag A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for <title> tags). Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document. ________________________________________ The beginning of the description meta tag for our homepage, which
gives a brief overview of Description meta tags are important because Google might use them
as snippets for your pages. Snippets appear under a page’s title and above a page’s
URL in a search result. Our homepage appears as a result, with part of its description
meta tag used as the snippet ________________________________________ A user performs the query [rarest baseball cards] Good practices for description meta tags • Accurately summarize the page's content - Write a description
that would both inform and • Use unique descriptions for each page - Having a different
description meta tag for each Improve the structure of your URLs Creating descriptive categories and filenames for the documents
on your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by Google’s
Search Engine Optimization Starter Guide search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. A URL to a page on our baseball card site that a user might have
a hard time with Some users might link to your page using the URL of that page as
the anchor text. If your URL The highlighted words above could inform a user or search engine
what the target page is Lastly, remember that the URL to a document is displayed as part of a search result in Google, below the document's title and snippet. Like the title and snippet, words in the URL on the search result appear in bold if they appear in the user's query. A user performs the query [baseball cards] Below is another example showing a URL on our domain for a page containing an article about the rarest baseball cards. The words in the URL might appeal to a search user more than an ID number like "www.brandonsbaseballcards.com/article/102125/" would. A user performs the query [rarest baseball cards] Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Some webmasters try to achieve this by rewriting their dynamic URLs to static ones; while Google is fine with this, we'd like to note that this is an advanced procedure and if done incorrectly, could cause crawling issues with your site. To learn even more about good URL structure, we recommend this Webmaster Help Center page on creating Google-friendly URLs. Good practices for URL structure • Use words in URLs - URLs with words that are relevant to
your site's content and structure Avoid: • Create a simple directory structure – Use a directory
structure that organizes your content Avoid: • Provide one version of a URL to reach a document - To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Avoid: Make your site easier to navigate The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? The directory structure for our small website on baseball cards ________________________________________ A sitemap (lower-case) is a simple page on your site that displays
the structure of your website, and usually consists of a hierarchical
listing of the pages on your site. Visitors may visit this page
if they are having problems finding pages on your site. While search
engines will also visit this page, getting good crawl coverage of
the pages on your site, it's mainly aimed at human visitors. Google helped create the open source Sitemap Generator script to help you create a Sitemap file for your site. To learn more about Sitemaps, the Webmaster Help Center provides a useful guide to Sitemap files. Good practices for site navigation • Create a naturally flowing hierarchy - Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Avoid: • Use mostly text for navigation - Controlling most of the
navigation from page to page on Avoid: • Use “breadcrumb” navigation – A breadcrumb
is a row of internal links at the top or bottom Breadcrumb links appearing on a deeper article page on our site ________________________________________ • Put an HTML sitemap page on your site, and use an XML Sitemap
file - A simple Avoid: • Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. For example, instead of using the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of finding more general content. He or she might be visiting ttp://www.brandonsbaseballcards.com/news/2008/upcoming-baseball-card-shows.htm, but then enter http://www.brandonsbaseballcards.com/news/2008/ into the browser's address bar, believing that this will show all news from 2008. Is your site prepared to show content in this situation or will it give the user a 404 ("page not found" error)? What about moving up a directory level to http://www.brandonsbaseballcards.com/news/? • Have a useful 404 page - Users will occasionally come to
a page that doesn't exist on your site, either by following a broken
link or typing in the wrong URL. Having a custom 404 page ,that
kindly guides users back to a working page on your site can greatly
improve a user's experience. Your 404 page should probably have
a link back to your root page and could also provide links to popular
or related content on your site. Google provides a 404 widget that
you can embed in your 404 page to automatically populate it with
many useful features. Avoid: Offer quality content and services Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content. ________________________________________ A blogger finds a piece of your content, likes it, and then references
it in a blog post Good practices for content • Write easy-to-read text - Users enjoy content that is well written and easy to follow. Avoid: • Stay organized around the topic - It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid: • Use relevant language - Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site. • Create fresh, unique content - New content will not only keep your existing visitor base coming back, but also bring in new visitors. Avoid: ________________________________________ • having duplicate or near-duplicate versions of your content
across your site • Offer exclusive content or services - Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. • Create content primarily for your users, not search engines - Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results. Avoid: Write better anchor text Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>. This anchor text accurately describes the content on one of our
article pages Good practices for anchor text • Choose descriptive text - The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Avoid: ________________________________________ • Write concise text - Aim for short but descriptive text—usually a few words or a short phrase. Avoid: • Format links so they're easy to spot - Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users ,miss the links or accidentally click them. Avoid: • Think about anchor text for internal links too - You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Avoid: Use heading tags appropriately Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important. On a page containing a news story, we might put the name of our site into an <h1> tag and the topic of the story into an <h2> tag Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the ,type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document. ________________________________________ Good practices for heading tags • Imagine you're writing an outline - Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Avoid: • Use headings sparingly across the page - Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Avoid: Optimize your use of images Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Our alt text here is a brief but accurate description of the image Why use this attribute? If a user is viewing your site on a browser that doesn’t support images, or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. ________________________________________ Our image wasn't displayed to the user for some reason, but at
least the alt text was Good practices for images • Use brief, but descriptive filenames and alt text - Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Avoid: • Supply alt text when using images as links - If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Avoid: • Store images in a directory of their own – Instead of having image files spread out in numerous directories and subdirectories across your domain, consider consolidating your images into a single directory (e.g. brandonsbaseballcards.com/images/). This simplifies the path to your images. ________________________________________ • Use commonly supported filetypes - Most browsers support JPEG, GIF, PNG, and BMP image formats. It's also a good idea to have the extension of your filename match with the filetype. Make effective use of robots.txt A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named "robots.txt", is placed
in the root directory of your site. All compliant search engine bots (denoted by the wildcard * symbol) shouldn't access and crawl the content under /images/ or any URL whose path begins with /search You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files. There are a handful of other ways to prevent content appearing
in search results, such as adding Good practices for robots.txt • Use more secure methods for sensitive content – You
shouldn’t feel comfortable using robots.txt to block sensitive
or confidential material. One reason is that search engines could
still reference the URLs you block (showing just the URL, no title
or snippet) if there happen to be links to those URLs somewhere
on the Internet (like referrer logs). Also, non-compliant or rogue
search engines that don’t acknowledge the Robots Exclusion
Standard could disobey the instructions of your robots.txt. Finally,
a curious user could examine the directories or subdirectories in
your robots.txt file and guess the URL of the content that you Don’t want seen. Encrypting the content or password-protecting it with .htaccess are more secure alternatives. Avoid: Be aware of rel="nofollow" for links Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. If you link to a site that you don't trust and don't want to pass your site's reputation to, use nofollow Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user- added links ensures that you’re not giving your page’s hard-earned reputation to a spammy site. Many blogging software packages automatically nofollow user comments, but those that don’t can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guestbooks, forums, shout-boards, referrer listings, etc. If you’re willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there’s no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam, like using CAPTCHAs and turning on comment moderation. ________________________________________ A comment spammer leaves a message on one of our news posts, hoping
to get some of our Lastly, if you're interested in nofollowing all of the links on
a page, you can use "nofollow" in your This nofollows all of the links on a page Promote your website in the right ways While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. Good practices for promoting your website • Blog about new content or services - A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well. • Don't forget about offline promotion - Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. • Know about social media sites - Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Avoid: • Add your business to Google's Local Business Center - If
you run a local business, adding its information to Google's Local
Business Center will help you reach customers on • Reach out to those in your site's related community - Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Avoid: Take advantage of web analytics services If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to: • get insight into how users reach and behave on your site For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see our video on using the "Google Trifecta"), is a powerful way to begin improving your site |
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