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7 New Features
in Your Google Analytics Account
05th December, 2009 09:09 AM
Google recently added powerful new features to Google Analytics
account. With these seven new features you'll be able to get quicker
insights, create deeper customizations, do more advanced analysis
and track more mobile marketing!
Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, Analytics
Intelligence monitors data patterns over daily, weekly and monthly
periods. Significant changes in data trends and insights you may
not have noticed are surfaced directly in your account. You can
also create
your own Custom Alerts that monitor your selection of dimensions
and metrics that can be sent by email or displayed in the Intelligence
reports.
Expanded Goals and New Engagement Goals
You can now track even more conversions by creating up to 20 goals
per profile. Measure user engagement and branding success on your
site with Time on Site and Pages per Visit goals. Set
up your first Engagement goal in minutes.
Expanded Mobile Reporting
Google Analytics has expanded
support for mobile websites and tracking for iPhone and Android
mobile applications tracking. Adding server side code to your PHP,
JSP, PERL, or ASPX mobile websites enables you to track non-Java-Script
enabled phones. For mobile application developers, access the SDK
and technical implementation details here. You'll also be able to
see breakout data on mobile devices and carriers in the new Mobile
reports in the Visitors section.
Unique Visitors Metric
Include
the Unique Visitors metric in your Custom Report or Advanced
Segments to see how many actual visitors (unique cookies) visit
your website. You can select Unique Visitors as a metric against
any dimensions in Google Analytics.
Advanced Analysis Features
Dive deeper into your data with Pivoting,
Secondary Dimensions, and Advanced
Table Filtering. These combined features enable you to perform
in-depth, on the fly data analysis within your account.
Share Advanced Segments and Custom Report Templates
Share
the URL link for an Advanced Segment or Custom Report with anyone
who has an Analytics account. Sharing the link will automatically
import the pre-formatted template into the person's account. Also
available now is the ability to share or hide your Advanced Segments
and Custom Reports by profile.
Multiple Custom Variables
Custom variables provide the power and flexibility to customize
Google Analytics to collect the unique site usage data most important
to your business. Define and track visitors according to visitor
attributes (member vs. non-member), session attributes (signed in
or signed out), and by page-level attributes (viewed Sports section).
Use custom variables to classify any number of interactions and
behaviors on your site.
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