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44% of Small Businesses Still Don’t Have a Web Site
2009-06-28 05:32:23
Over at Frank Thinking, contributing Pilgrim Frank Reed shares
a study that reveals just why it’s so hard to get small businesses
to break their local newspaper/yellow pages advertising habit.
Then why shocked?? Why? Because they’re still using the darn
things! Even though a staggering 44% of small businesses don’t
yet have a web site–with 78% of them spending 5% or less on
internet advertising–there is some hope that small business
owners are (finally) waking up to the web.
* 23% say they use the Yellow pages less
* 42% say they use the local newspaper less Over the past two years,
43% of small businesses say they have increased use of search engines
in their marketing efforts. In contrast, use of traditional small
business advertising mediums is on the decline:
While 82% of consumers turn to the search engines when finding
a local business, only 69% of small business owners do the same.
I’m shocked! Either the glass is half empty (will small businesses
ever "get" the internet) or half full (small businesses
are a hot target for marketers). What’s your take on the numbers?
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2009-05-11 14:47:59
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Enjoy Master's Twitters
Accounts
2009-03-03 10:52:05
Hi, i have a surprised list of world's top most peoples in search
industry, from google, yahoo, msn and other mega organizations.
I am sharing there personal and corporate twitter's accounts, so
you could follow them on twitter and have massive original news
from the mega organization, don't thank me but thank GOD. :)
Google & Google Product Blogs
• google / Google (main account)
• youtube / YouTube
• googleimages / Google Image Search
• googlereader / Google Reader
• googleapps / Google Apps
• blogger / Blogger
Google: Web Search
• mattcutts / Matt Cutts (head of web spam team)
• brianwhite / Brian White (program manager with web spam
team)
• nathanjohns / Nathan Johns (search quality analyst)
• beahburger / Beah Burger (search quality evaluator)
• reidyokoyama / Reid Yokoyama (search quality team)
• wysz / Michael Wyszomierski (search quality team)
• pedrodias / Pedro Dias (search quality team)
• filiber / Fili (search quality)
Google: Webmaster Central
• googlewmc / Google Webmaster Central (main account)
• susanmoskwa / Susan Moskwa (Google Webmaster Central)
• peeyush / Peeyush Ranjan (Google Webmaster Central)
• thatadamguy / Adam Lasnik (webmaster relations)
• johnmu / John Mueller (webmaster relations
Google: AdWords
• adwordshelper (main AdWords support account)
• adwordsprosarah (additional AdWords support account)
Google: More Twitters
• avinashkaushik / Avinash Kaushik (Google Analytics evangelist)
• cdibona / Chris DiBona (Open Source evangelist, among other
titles)
• iamjason / Jason Morrison (Googler)
• jhuber / Jeff Huber (senior vice president, engineering)
• joshu / Joshua Schachter (technical staff at Google &
founder, Delicious)
• kraneland / David Krane (long-time Google PR maestro)
• larrybrilliant / Larry Brilliant (chief philanthropy evangelist,
Google.org)
• mikeleotta / Mike Leotta (Google webmaster)
• rklau / Rick Klau (business product manager, Blogger)
• skamdar / Sagar Kamdar (product manager)
Microsoft: Live Search
• live_search / Live Search (main account)
• nathanbuggia / Nathan Buggia (Microsoft Webmaster Center)
• jandrick / Jeremiah Andrick (Microsoft Webmaster Center)
• ayazook / Aya Zook (Microsoft Live Search marketing)
• benmwatson / Ben Watson (Live Search software engineer)
• fareologist (official Microsoft Live Search Farecast)
• cashbackdotcom (official Microsoft Live Search cashback)
Microsoft: adCenter
• adcenterblog / adCenter Blog (main Microsoft adCenter account)
• msadvertising / Microsoft Advertising Europe
• melcarson / Mel Carson (adCenter community relations)
Microsoft: Powerset & Other
• powerset / Powerset (main account)
• barneyp / Barney Pell (Powerset founder)
• jsenior / James Senior (Live services evangelist)
Yahoo & Yahoo Product Blogs
• yahoo / Yahoo (main Yahoo account)
• yahoogames / Yahoo Games
• yahoomovies / Yahoo Movies
Yahoo: Buzz
• yahoobuzz / Yahoo Buzz main account
• yahoosearchdata /Yahoo Search Data (interesting stats from
Yahoo Buzz)
• meredfern / Joff Redfern (VP Yahoo Buzz)
Yahoo: Web Search
• searchmonkey / Yahoo Search Monkey main account
• cornett / Larry Cornett (vice president, Yahoo Search Product)
• crispierry / Cris Pierry (general manager, Yahoo Search)
• grahammudd / Graham Mudd (Yahoo Search Monkey & BOSS)
• jpederse / Jan Pedersen (Chief scientistt, Yahoo Search
& Ad Tech Group)
• mwinters58 / Mike Winters (Yahoo Search team)
• rajgossain / Raj Gossain (vice president, Yahoo Search)
• sheila / Sheila Tran (Yahoo PR)
Yahoo: More Twitters
• adamzarlengo / Adam Zarlengo (product manager, Yahoo Movies)
• dennismortensen / Dennis Mortensen (director of data insights)
• kylelaughlin / Kyle Laughlin (general manager, Yahoo Games)
• lauralippay / Laura Lippay (director of technical marketing)
• tonyadam / Tony Adam (SEO for Yahoo Audience Marketing)
• yahooguy / Gabe Elliott (search and display ad exec)
Ask
• askdotcom / Ask.com Europe
• keithhogan / Keith Hogan (vice president, technology)
Techmeme
• techmeme / Techmeme (main account)
• gaberivera / Gabe Rivera (founder, Techmeme)
• megan / Megan McCarthy (editor, Techmeme)
Twitter
• twitter / Twitter (main account)
• ev / Evan Williams (CEO, Twitter & cofounder)
• biz / Biz Stone (Twitter cofounder)
Others
• craignewmark (Founder of Craigslist)
• kevinrose / Kevin Rose (Founder, Digg)
• skrenta / Rich Skrenta (CEO, Blekko)
• thegoldenhat (head of SEO for Facebook)
Follow Up Marketing is Better
than Advertising
2008-12-20 12:03:33
Have you ever heard the saying, "I know that I waste half
of my advertising budget? The problem is I don't know which half!"
It is this very philosophy that is prompting me to strongly inform
you... advertising doesn't work!
Let me show you why: There is no way to track effectiveness (or
ineffectiveness)
It's impersonal
The target audience is too large
It's costly to redo or improve
There is no call to action
What surprises me is the number of small business owners that save
their marketing dollars just to waste them on ineffective advertising.
Then, they complain because nothing is working and they don't have
any customers.
I know what you're thinking, "Isn't advertising and marketing
the same thing?" Well, not really.
Let me explain the differences.
Advertising includes: commercials, billboards, radio, and newspapers.
Marketing includes: emails, letters, postcards, and fax. So how
is follow-up marketing better than advertising?
You can track response rates
You can quickly change campaigns that aren't working
You can specifically target your audience
It leads prospects to an immediate sell
If you really want to attract more customers, you will learn to
market and leave the advertising to those gazillion dollar companies.
More traffic = more money
It's simple math
2008-12-03 09:11:36
Keep it to yourself.
If you generate an income online (or plan to soon),one thing is
for sure.
===> You need traffic
More traffic = more money It's simple
math.
The challenge we all face is, how to get more traffic. With the
fierce competition using pay-per-click advertising, it's tough to
get direct heap traffic anymore. And getting natural (organic) search
engine traffic isn't easy either.
Once gain, competition is cut-throat. Also, when you factor in
link building, social marketing, video marketing... all this adds
up to 2-3 weeks of grunt work before you even see a glimmer of results.
Rather than spend *more* time away from your friends and family
(chained to the computer) trying to generate traffic....
What if I could show you how to get *other* people to do all this
work for you... ... Get thousands of online customers to talk about
your website(s), send you traffic 24/7, and give you niche-specific
quality back links, and promote your sites throughout the top social
media sites and many more. Imagine how much more successful you
*could* be by having this kind of leverage through an army of people
helping you dominate the search engines. (... and no, I am *not*
talking about outsourcing here or using some auto-robot software.
This is way, way more powerful. Plus it's completely Google friendly)
Aren't you a tad curious about what I am talking about here? I am
opening the doors to a service that has been under the radar for
several months. Actually, it's more of an under-the-radar army than
anything. This is the first time you'll be able to grab the “FREE
SEM Feasibility Report“ by emailing your website URL to more@magnag.com
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more@magnag.com
+923213317911
I think you'll be excited about what we have got for you.
Result Oriented Facebook
Advertisement Pakistan Dubai UK USA Australia Africa
2009-07-16 10:10:22
Facebook advertisement is getting hot these days as digital marketing
progresses to it’s youth. There has been many good and bad
experiences about Facebook advertisement, but I believe advertisement
always produce traffic and branding… If advertisement was
dead, no one would be using signboards, TV commercials etc. because
it has worked for them.
FACEBOOK ADVERTISEMENT We are offering cheapest “Facebook
ads management services” in Pakistan, Dubai, UK, USA and Australia.
The main reason behind a result oriented Facebook advertisement
is the effectiveness of ads and attraction of the products and industry.
If someone says he has bad experience with Facebook advertisement,
it may be the lack of interest in his product or unprofessional
experts behind the campaigns.
A GOOD RETURN ON INVESTMENT So, we are now just a few days into
the Facebook advertising and we are getting results. Yes, it’s
very early to tell but the costs are negligible compared to something
like Adwords so we are more than happy to keep this stream of traffic
going for now having spent just 1 US DOLLAR on 60 visitors (according
to Facebook). We recently ran a campaign on Facebook for one of
our high tech clients. The program was geared towards college students,
a perfect audience for targeting on Facebook because you can select
them down to the nth degree (age, sex, location, college, relationship
status, etc.). Plus as you keep narrowing down your desired audience
you can see what the universe size is. It is pretty cost effective
from an awareness standpoint however our campaign saw the most clicks
when we bid close to what they had recommended. For programs using
Facebook social ads, I would suggest using your logo and offer inside
of the graphic.
AWARENESS AND BRANDING Think of Facebook as a medium to create
awareness rather than a medium to generate leads. So brand building
will be a high in terms of Facebook ads. The crowd that comes to
Facebook is too diverse and probably not even business inclined.
They are most interested in listening and seeing than doing something
in the business sense. So trying to get their audience to do something
is not a wise investment. It is possible to create a following or
a mass which appeals to the youth ego in the sense of a fashion
statement, new game which folks can play online, etc but for b2b
it is not yet ideal.
http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/
http://blog.craigkillick.co.uk/2007/11/12/facebook-advertising-success/
http://www.slymarketing.com/2008/01/facebook-pay-per-click-and-ctr/
http://www.p2pnet.net/story/16822
From these articles, it seems like people are having some success
with clickthroughs.
FACEBOOK FEATURES and TARGETING
Connect with Real People
• Reach over 250,000,000 active Facebook users.
• Attach social actions to your ads to increase relevance.
• Create demand for your product with relevant ads.
Create Your Facebook Ad
• Quickly create image and text-based ads.
• Advertise your own web page or something on Facebook like
a Page or an Event.
• Choose to pay per click (CPC) or impression (CPM).
Optimize Your Ads
• Track your progress with real-time reporting.
• Gain insight about who’s clicking on your ad.
• Make modifications to maximize your results.
For more details please contact us at azhar@magnag.com
Social Media is Getting Popular
in Karachi Pakistan
2009-02-12 22:47:35
Social media websites are completely based on real communities.
People like to connect themselves with the other people living in
different countries and speak different languages.
People share their stories, content, videos, images, articles,
bookmarks and whatever they like to share. It’s very easy:
The registration is FREE, once you signup you are able to organize
your own bookmark lists and stuff.
Some of the worlds popular Social Media Websites are…
http://del.icio.us
http://www.digg.com
http://www.blinklist.com
http://www.mister-wong.com
http://www.perfspot.com
What I like about it, social media marketing is a healthy tool
of viral marketing. You can create your company account and share
your opinions, data, and thoughts with the real people online. The
total numbers of social media website users in Karachi, Pakistan
are getting higher each day. I hope the day is not very far when
we are gonna have millions of users locally from Karachi, Pakistan.
I am busy now a days with huge tasks.. I will come back soon with
more interesting and valuable social media websites. One more thing,
we have experts of these social media marketing at MAGNAG technologies...
If you want to know more about it, gimme a call at +923213317911.
Till then, you take care KARACHI, PAKISTAN.
Google Social Search Launches,
Gives Results From Your Trusted “Social Circle”
30th October, 2009
Google Social Search is rolling out,
a new service from Google that allows you to easily find material
written by people you know and trust. It’s a pretty cool idea,
especially in that it’s pretty painless to get started using
it. The service will be available through Google Labs Experimental
later today. Below, a look at the service.
Social Search Is Trusted Search
So what is Google Social Search? It’s a way that Google figures
out people you trust, then ensures that you see content from them
showing up in your search results.
That sounds like a pretty simple idea, and companies have approached
this in various ways (see Search 4.0: Social Search Engines &
Putting Humans Back In Search). Typically, the social concepts for
refining results have been to allow people to form social networks
and then:
• Refine search results based on actual search activity in
that network
• Share results among each other
• Define only certain sites that should be included in results
The first two have privacy concerns, among other issues. The last
two especially involved work. You’ve got to actively chose
to share results or actively define a set of sites you want to search
against. Who wants to do all this?
With Google Social Search, there’s still some work required.
But it’s minimal if you already make use of Twitter, Flickr
or an existing public social network. Heck, if you use Gmail or
Google Reader, you may already be social search ready.
Ranking, Sorting & Directly Using Social Search
So what comes first in social search? Google says it’s using
its normal ranking algorithm to pick content, so factors such as
the number of people linking to a page; the quality of links to
that page, the content of the page itself and so on all can have
a factor.
Down the line, presumably Google could do more, such as look at
the links only between pages authored by those in your social network
or by trying to assign an authority score to those you know, based
on how closely you seem to be associated with them. But that’s
not happening now.
By the way, want to use Google Social Search without hoping it
just happens to show up at the bottom of your regular results? After
you do any search, use the “Show Options” box just under
the search box at the top of the search results page. Then select
the “Social” link along the left-side of the page. Now
you’ve got social search results.
Your Google Social Circle
One thing I love about the new service is how it makes use of the
“social circle” term rather than “social graph,”
a phrase more popular in 2007 and 2008 but which doesn’t really
explain much to people. Social circle makes sense — these
are people you are connected with. They’re in your “circle”
of friends.
But how does Google know what your social circle is, in order to
produce the social search results? Three methods, the company told
me, when I talked with Google about the service:
• Your Google Reader account
• Your Google Chat / Gmail Contacts
• Your Google Profile
Google Reader is pretty easy to understand. If you subscribe to
blogs using Google Reader, Google figures you like or trust content
from those blogs, so they effectively become part of your social
circle.
Google Chat is harder to get your head around. If you have a Gmail
account, you have a “Chat” section on the left-hand
side of your screen. Anyone you’ve enabled chat for is considered
a trusted contact by Google, so they become part of your social
circle.
But wait, there’s more! Gmail also has a contacts area on
the left-hand side of the page, where you can classify people as
friends, family or coworkers. Putting someone into one of these
categories makes them part of your social circle, as well.
But wait, there’s … confusion. Above, I showed an example
of how Eric Goldman is part of my social circle through Gmail. The
problem is, he’s not one of my chat contacts. I’ve not
tagged him in contacts into the friends, family or coworkers categories.
He IS a Gmail contact, so in his particular case, that seems to
be enough to put him in my social circle.
Also keep in mind that if you use a Google Apps account (as I do)
for email, chances are, social search won’t tap into your
email contacts. That’s because to use social search, you need
to be logged in using a Google Account. That Google Account will
have a contact list that is separate from your Google Apps contacts.
Finally, Google Profiles are used to form your circle. Our Hoping
To Improve People Search, Google Launches “Profile Results”
article explains how Google Profiles work in more depth. The short
story is that if you list a social network you belong to on your
profile, Google can use that to effectively import those people
into your social circle.
For example, on my Google Profile, I list things like my Twitter
account, my Flickr account and my Digg account. Google can then
look at these accounts and know who my contacts there are. That’s
why in the examples above, you can see Google reporting that I was
connected to someone through Digg or Twitter and so on.
Your Social Circle & Knowing Their Content
Knowing your social circle is one thing. Knowing what they’ve
written is another. The magic behind the scenes all comes down to
links. Here’s an example scenario:
1. Google sees I have a friend on Twitter
2. That friend links to their blog from their Twitter profile
3. Google understands that they are connected to that blog
4. The friend’s blog has a link to their Flickr account
5. Google may understand, then, that the person I know on Twitter
is also related to their Flickr account, even if that account wasn’t
listed on their Twitter profile
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