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An SEO Campaign is always an ongoing process
2008-11-08 10:12:08
SEO campaign is never same for everyone, it changes focus with
popularity grows. The SEO strategy for an established website may
be very different to that of a new website; the main reason is the
preloaded inbound linking effect of an established website. Google
robot favors rich, trustworthy websites.
Their algorithm focuses on establishment. If you have an established
website, you may only have to communicate with Google robot, rather
than going against them, and you can have high high rankings with
very less comparative effort. There are SEOs who never revise there
SEO strategy.
They have plans and they do it same for every client. SEO Gurus
should tweak and review old content. SEO Gurus should design an
SEO strategy which never breaks over the years. SEO Gurus should
make an audit part of their SEO campaign. These are parts, ideas
and aspects which should be updated in an SEO audit.
1- Hard Line There is always two ways to follow. If you are always
on hard line and do aggressive SEO stuff each day, it can harm your
SEO. Hard Line can take several times in over optimization. Keep
yourself updated with the algorithms changes every time, your SEO
strategy can be useless if algorithms have changed. In copywriting,
people go over with their copy. They stuff keywords in the copy,
which can often result in a page which reads poorly. Google algorithm
is very intelligent and it figures out if the website is only built
for search engines rather than users. Don’t need to be on
Hard Line Quality inbound linking can help
2- Poor Design & Format People search queries, they reach your
website… does your website answer the query thoroughly? Does
it look trustworthy? Is it the first choice? You need to check and
balance your web pages for the basics. Check spelling, grammar and
make sure you use call to actions.
3. Re-Stable Your Link Popularity how is your current link popularity?
Do you have all reciprocal links? Are they all pointing from low
quality websites? Are most of links linking from home page? You
must have external deep links pointing to internal pages, too.
4- Duplicate Content Duplicate is always a negative strategy. In
exam rooms, teacher catches that copy others and duplicates content…
Similarly, duplicate content may create problems for you, because
Google robot hates similar or same content. See Google Guidelines
about Duplicate Content
5- Alliances Sometime, we research for our business related websites.
Suppliers, vendors, partners, local chamber of commerce etc. Naturally,
this results in quality networking. Like, if I have account on www.alibaba.com,
I sell my products on the website, so I will have a very good link
from www.alibaba.com on each product page.
6- Adwords Testing and Troubleshooting your titles and description
tags are very important. People see them when they have to click
on search results. Are you title tags and description tells exactly
about your business? Do they generate maximum visitor response?
How would you know? Run your adwords test. Take the description
and titles into the Google adwords ads, and run an adwords campaign
on different variations. This can explore more enticing titles and
descriptions on actual click rate. Always consider changing your
titles and description tags to improve Click through Rate.
7. Balance Link Building and Content writing a successful SEO strategy
needs both content writing and link building, and you need to spend
your time on both. Linking is always worthwhile, but never forgets
content.
Keep an eagle’s eye on your SEO campaign.
Do you have huge expectations with SEO
2009-01-30 16:31:30
We SEOs know how things have changed into the industry. The SEO
is now not same competitive as it was few years ago. The search
engines have indexed huge websites on the internet and SEO terms
have been gained popularity and understood now. The websites getting
online, now taking care of SEO friendliness, Meta tags, title tags
and link building Pakistani SEOs are touching the SPAM CORNER of
the industry and taking it to the dangerous direction. Long term
and white hat SEO technique result in long term benefits. The Golden
age of SEO was pretty uncompetitive! Anyone who was aware of Meta
tags and keyword research could easily got high rankings…
Today’s the stage is not the same Huge Competition Today,
the competition has gone higher. Even low competitive and long tail
keywords can be difficult to get high rankings unless you truly
don’t know what you are doing. And unfortunately those ranking
can be lost within days :) You website should have few years domain
age if you want immediate results. This is one of the example why
long term SEO is necessary.
Ask yourself if you need High Rankings or Targeted Traffic? Website
owners just talk about high rankings and high traffic. Ask yourself,
someone visiting your online shop looking for NEW CARS and you have
only USED CARS…? Unfortunately, many SEOs in Karachi Pakistan
are still unable to find out the real picture. We should focus on
our “business goals” rather than discovering SPAM LINKING
TECHNIQUES day by day.
You think your business goal is to get Top 10 rankings in search
engines?
What kind of Goal is this?
SOMEONE EMAILING ME for his flash website to optimize
to Number 1 position on “shopping”… I am not kidding
:) I know people think their first step of generating income of
revenue is to be within Top 5 in search engines. I also think they
are right! But I only add on the targeted phrases…
We SEOs are not magic mans! We can’t urgently place any website
within Top 5 when there are thousands of other websites competing
for the same. SEO is not dead. You have to select right keywords
for your business and implement a long term strategy with time bounding…
Try to Figure out Your True Goals No SEO company or SEO specialist
in Karachi, Pakistan is going to help you out. If you yourself don’t
know what you exactly want. If you are not ready to forget what
you assume and what you want, please don’t contact me. Learn
more about what you really needs.
Beware of Inexperienced SEO Consultants and Specialists in Karachi
Pakistan there are hundreds of SEO consultants in Karachi Pakistan,
who will assure you they can do magic! Bring high rankings within
days! You want to be number 1 on “shopping”? No problem
sir. They will be more than happy to take your money, do some work,
and in the end get no results. They just tell you what you want
to hear…
PLEASE DECIDE ON WEBSITE SEO
Email Marketing World Wide - Pakistan The
Biggest Email Marketing Set Up in Pakistan
2009-05-11 14:47:59
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Enjoy Master's Twitters
Accounts
2009-03-03 10:52:05
Hi, i have a surprised list of world's top most peoples in search
industry, from google, yahoo, msn and other mega organizations.
I am sharing there personal and corporate twitter's accounts, so
you could follow them on twitter and have massive original news
from the mega organization, don't thank me but thank GOD. :)
Google & Google Product Blogs
• google / Google (main account)
• youtube / YouTube
• googleimages / Google Image Search
• googlereader / Google Reader
• googleapps / Google Apps
• blogger / Blogger
Google: Web Search
• mattcutts / Matt Cutts (head of web spam team)
• brianwhite / Brian White (program manager with web spam
team)
• nathanjohns / Nathan Johns (search quality analyst)
• beahburger / Beah Burger (search quality evaluator)
• reidyokoyama / Reid Yokoyama (search quality team)
• wysz / Michael Wyszomierski (search quality team)
• pedrodias / Pedro Dias (search quality team)
• filiber / Fili (search quality)
Google: Webmaster Central
• googlewmc / Google Webmaster Central (main account)
• susanmoskwa / Susan Moskwa (Google Webmaster Central)
• peeyush / Peeyush Ranjan (Google Webmaster Central)
• thatadamguy / Adam Lasnik (webmaster relations)
• johnmu / John Mueller (webmaster relations
Google: AdWords
• adwordshelper (main AdWords support account)
• adwordsprosarah (additional AdWords support account)
Google: More Twitters
• avinashkaushik / Avinash Kaushik (Google Analytics evangelist)
• cdibona / Chris DiBona (Open Source evangelist, among other
titles)
• iamjason / Jason Morrison (Googler)
• jhuber / Jeff Huber (senior vice president, engineering)
• joshu / Joshua Schachter (technical staff at Google &
founder, Delicious)
• kraneland / David Krane (long-time Google PR maestro)
• larrybrilliant / Larry Brilliant (chief philanthropy evangelist,
Google.org)
• mikeleotta / Mike Leotta (Google webmaster)
• rklau / Rick Klau (business product manager, Blogger)
• skamdar / Sagar Kamdar (product manager)
Microsoft: Live Search
• live_search / Live Search (main account)
• nathanbuggia / Nathan Buggia (Microsoft Webmaster Center)
• jandrick / Jeremiah Andrick (Microsoft Webmaster Center)
• ayazook / Aya Zook (Microsoft Live Search marketing)
• benmwatson / Ben Watson (Live Search software engineer)
• fareologist (official Microsoft Live Search Farecast)
• cashbackdotcom (official Microsoft Live Search cashback)
Microsoft: adCenter
• adcenterblog / adCenter Blog (main Microsoft adCenter account)
• msadvertising / Microsoft Advertising Europe
• melcarson / Mel Carson (adCenter community relations)
Microsoft: Powerset & Other
• powerset / Powerset (main account)
• barneyp / Barney Pell (Powerset founder)
• jsenior / James Senior (Live services evangelist)
Yahoo & Yahoo Product Blogs
• yahoo / Yahoo (main Yahoo account)
• yahoogames / Yahoo Games
• yahoomovies / Yahoo Movies
Yahoo: Buzz
• yahoobuzz / Yahoo Buzz main account
• yahoosearchdata /Yahoo Search Data (interesting stats from
Yahoo Buzz)
• meredfern / Joff Redfern (VP Yahoo Buzz)
Yahoo: Web Search
• searchmonkey / Yahoo Search Monkey main account
• cornett / Larry Cornett (vice president, Yahoo Search Product)
• crispierry / Cris Pierry (general manager, Yahoo Search)
• grahammudd / Graham Mudd (Yahoo Search Monkey & BOSS)
• jpederse / Jan Pedersen (Chief scientistt, Yahoo Search
& Ad Tech Group)
• mwinters58 / Mike Winters (Yahoo Search team)
• rajgossain / Raj Gossain (vice president, Yahoo Search)
• sheila / Sheila Tran (Yahoo PR)
Yahoo: More Twitters
• adamzarlengo / Adam Zarlengo (product manager, Yahoo Movies)
• dennismortensen / Dennis Mortensen (director of data insights)
• kylelaughlin / Kyle Laughlin (general manager, Yahoo Games)
• lauralippay / Laura Lippay (director of technical marketing)
• tonyadam / Tony Adam (SEO for Yahoo Audience Marketing)
• yahooguy / Gabe Elliott (search and display ad exec)
Ask
• askdotcom / Ask.com Europe
• keithhogan / Keith Hogan (vice president, technology)
Techmeme
• techmeme / Techmeme (main account)
• gaberivera / Gabe Rivera (founder, Techmeme)
• megan / Megan McCarthy (editor, Techmeme)
Twitter
• twitter / Twitter (main account)
• ev / Evan Williams (CEO, Twitter & cofounder)
• biz / Biz Stone (Twitter cofounder)
Others
• craignewmark (Founder of Craigslist)
• kevinrose / Kevin Rose (Founder, Digg)
• skrenta / Rich Skrenta (CEO, Blekko)
• thegoldenhat (head of SEO for Facebook)
More traffic = more money
It's simple math
2008-12-03 09:11:36
Keep it to yourself.
If you generate an income online (or plan to soon),one thing is
for sure.
===> You need traffic
More traffic = more money It's simple
math.
The challenge we all face is, how to get more traffic. With the
fierce competition using pay-per-click advertising, it's tough to
get direct heap traffic anymore. And getting natural (organic) search
engine traffic isn't easy either.
Once gain, competition is cut-throat. Also, when you factor in
link building, social marketing, video marketing... all this adds
up to 2-3 weeks of grunt work before you even see a glimmer of results.
Rather than spend *more* time away from your friends and family
(chained to the computer) trying to generate traffic....
What if I could show you how to get *other* people to do all this
work for you... ... Get thousands of online customers to talk about
your website(s), send you traffic 24/7, and give you niche-specific
quality back links, and promote your sites throughout the top social
media sites and many more. Imagine how much more successful you
*could* be by having this kind of leverage through an army of people
helping you dominate the search engines. (... and no, I am *not*
talking about outsourcing here or using some auto-robot software.
This is way, way more powerful. Plus it's completely Google friendly)
Aren't you a tad curious about what I am talking about here? I am
opening the doors to a service that has been under the radar for
several months. Actually, it's more of an under-the-radar army than
anything. This is the first time you'll be able to grab the “FREE
SEM Feasibility Report“ by emailing your website URL to more@magnag.com
For further details...
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more@magnag.com
+923213317911
I think you'll be excited about what we have got for you.
How long do you take to optimize a Web Site
2009-01-29 09:27:36
Since SEO Industry is becoming popular within Karachi, Pakistan...?
Lots of business and website owners have much to ask from SEO Consultants
and Experts in Karachi, Pakistan. They have many questions and successful
experts answer all of their concerns and fears in hiring you as
SEO consultant specialist.
One question which is asked most often is “How long do you
take to optimize a website and get top search engines ranking which
I am hoping for”?
New SEOs in Karachi Pakistan (relevantly new to the industry) commits
like they have an ALADIN or personal relations with Google engineers
and programmers…
They say I am going to take 1 month, 2 months, 3 months etc…
Well, that depends… GUYS it depends on several things, including
the kind of website you are optimizing, the search engines you are
targeting, the competition you are challenging, competitiveness
of the keywords and your level of monitoring the ongoing tasks and
their effects on search engine rankings, it depends on how much
time you are going to surf on researching the industry and competition
into the optimization process.
At the elementary level, you may select two or three keywords for
your website’s home page, plug those keywords in Meta tags,
Title tag and body text then submit your website to top search engines
and wait for the traffic to come. You can surely do this in less
than one hour. However, such a limited effort is not going to do
anything in terms of generating traffic boost. A highly targeted
and focused SEO campaign requires time dedication, experience, goal
settings and most probably the patience. The keyword research should
be based on comprehensive analysis of strong and weak keywords.
SEO optimized copy writing and continuous link building, as well
monitoring the assessment of the outcome of the campaign. Honestly
speaking, you should creatively and patently develop your website,
rather than rushing things and tasks to the process. The end results
are based on the time you spend understanding the industry and link
building. No one can bring top search engine ranking within nights.
The good understanding with Googlebot and interaction with the search
engine algorithms are very necessary.
The competition makes successful search engine optimization challenging,
time-consuming and, most of the times frustrating. Sometimes, it
can take several months before you see good changes in search results.
If your website is NEW… you are going to face the issues of
“sandboxing” (keeping your site out of Google’s
top rankings for as much as six months period). Google examines
the site’s trust and links by keeping it to the separate database
of new websites called SANDBOX. In the meantime, Google deliberately
keep NEW sites away reaching high rankings in its index.
You may seek out quality and relevant links and keep patience ..
In the end, you must keep in mind that you are optimizing your website
FOREVER (not for one time). Why hiring inexperienced guys who can
take risks and get your website BAN by Google or involve in SPAM
TECHNIQUES. A perfectly-optimized website will not grab immediate
results Time Period to make good understanding with Google Bot Search
engine robots visit the website on the frequency of updates and
good SEO changes and rank pages. We are going to make this process
fast…
Robot Activity Normal Period to Visit a Website = Weekly, or Once
in two weeks Normal Period to Rank Pages = 25 – 35 days Goal
Settings If we are able to make critical changes in the 1st month.
We are going to get good change from the second month and then boost
from the 4th month. Lets say:
1st Month Total Visits = 100
2nd Month Total Visits = 150
3rd Month Total Visits = 200
4th Month Total Visits = 220
5th Month Total Visits = 250 (The continuous good understanding
with Google Bot, Quality
6th Month Total Visits = 500 Linking, PR improvement, Trust Rank
improvement)
7th Month Total Visits = 550
8th Month Total Visits = 600
9th Month Total Visits = 700
10th Month Total Visits = 800
11th Month Total Visits = 900
12th Month Total Visits = 1000 with the patience and the right approach,
the search engine rankings will eventually materialize, and the
traffic will come to your website.
INSHALLAH
Minor Web Site Usability Mistakes Which
Ends in Bigger Disasters
2008-11-28 13:10:33
When you have just built your website! What you do?
“HEY EVERYONE! COME HERE AND LOOK AT MY WEBSITE! ISN’T
IT GREAT?”
OR
When you first introduce your website in community forums for reviews,
what are you asking for?
You may ask,
“Please tell me what do you feel and think of my website”
“Which color do you guys like?”
“Did I forget something to optimize for search engines?”
There’s never a safe answer. You are on mistake when you
ask others to “look” at your website. It’s strange.
“Do I look fat?” You have to assign tasks to grab honest
answers to these tough questions. As a website owner, you must be
interested in these questions: What is the core purpose of the website?
Don’t expect your audience to react as intelligently as you
do. It’s a fun way to ask, “Tell me what the site is
about” , to see if the site’s purpose is communicated
clearly.
• It’s never going to warn you if your shopping cart
is broken.
• It never alerts you if your sales lead form was broken and
turned away customers.
• If your product can be displayed with pictures, do it.
When someone starts CAR shopping even on the web, good sales people
begin with car’s features and describe updates from previous
models. He will quote you each and every picture of inside and outside.
You won’t purchase it at this point, however. For now, the
sales person is spinning you a tale to imagine yourself inside that
beautiful expensive vehicle.
Sales people don’t approach you with “Do you think this
car look better in other color?”
What does it Give?
Most of the web site owners ask in community forums by writing,
“My sales are down! Will you please look at my homepage and
suggest me what wrong I’m doing?”
Sometimes they’ll ask, “We have just completed our
entire redesigned web site and our analytics tells us public are
still leaving from the home page, Please Help!” If you happened
to sell you home, we know estate agents ask us to furnish it by
cleaning, painting, emptying it out so it looks roomy and place
flowers around. If we had to do all this stuff to make it look pretty,
we wouldn’t need real estate agents to show our home. Website
with fresh look and paint on the homepage but no repairs and maintenance
to the information architecture, persuasive content, functionality
and user experience can’t TOP and perform MIRACLES.
Does it response to my Emotions?
You were gathering the requirements for your online business,
did you note down to include emotion?
Do you really know how people surf on the internet/websites when
they are in hurry?
1. Upset?
2. Worried?
3. Stressed?
4. Tired?
5. Hungry?
Google SearchWiki – The data highlights that searchers want
better ways to search, organize, save their research and quickly
find favorite web sites. How stress and exhaustion effect search
behavior? You do it sometime, I bet you will enjoy. Let’s
open Google Analytics and find out your web site visitors.
• What content they like?
• What colors are soothing?
• Do you have happy pictures and colors?
• Does your website prove what it claims?
• Were there FAQs, About Company, Case Studies or Testimonials?
Is it really easy to use? We all Pakistanis are trying to figure
out success. Lets say if I have a good website, it contains all
bells, whistles, content, easy navigation, information, features,
functions, If the form is not converting sales,
Why? In many cases, there is no information about how long the
quote process will take.
• How many pages is the form?
• How much information is expected from the applicant?
• Is the follow up response by email or phone call?
• Is there a choice?
• Do I show competitive data and choices?
• How to pay?
These are very minor mistakes; most of us never think them. However,
believe me if a website is not converting sales, the website system
and usability are still in question… The biggest mistake is
to believe that web site look and feel matters the most. How it
looks is only one part of the process. How it performs is another.
What it gives to customers and how effectively it conveys the organization’s
message will matter even more.
SEO-Search-Engine-Optimization-and-The-purpose-of-Google-Yahoo-and-Msn
2008-05-08 05:20:50
We all know search engines are a kind of database which have enormous
amount of websites. All the major search engines including Google,
Yahoo and Msn have filtered those websites and provided them with
a particular rank they deserve.
Like any other company, search engines don’t wish to negotiate
on the quality of results. However, we the SEOs are in the industry
to spoil their search engine results (I am not wrong when I say
some sites don’t deserve those high rankings, but thanks for
Good search engine optimization).
Think of the day when Google users will think, I don’t like
the Google results that’s why I will not use it anymore…
This is more than a threat for search engines… Their credibility!
Those who don’t even use internet, I tell them to switch
to Google and search their stuff… There can be no better advice
than this as they do not know any web addresses. This is the same
case for SEOs, they guarantee high rankings but what if the web
business is small, can’t handle the pressure of being in top
10? Does it deserve to be there?
Well, its luck! Most of the webmasters and SEOs are proved to be
lucky and they have achieved high rankings through continuous link
building and efforts.
Today, the big three companies are focusing on other features and
services with search. They are desktop features, messenger, images,
news, videos, books, trends, RSS, code, mail, free space, operating
system, personalized internet experience etc.
However, Search is still their focus. Google shares a 52.14% of
internet search usage, yahoo gains 28% and on the other hand Msn
grabs 11% according to the nelson ratings in February 2008.
Why search engines are too weak to let the SEOs ruin their search
results?
Its because search engines are not human, they are machines, robots,
algorithms which still no one knows except the people inside Google,
Yahoo or Msn. They treat like how they are feed in. But fortunately,
Google has taken few steps and there is a well established system
where qualified engineers at Google including Matt Cutts check and
troubleshoot the quality of search results. They take the top 20s
of major industries and filter them if they are hijacking or doing
black hat SEO techniques like hidden text, keyword stuffing, cloaking,
doorway pages, link farming etc.
Google’s share is still on its position and I personally
love Google and Msn results. Sometime if I am unable to search something
on Google I find it on Msn.
This has been the individual experience in the end. I hope SEOs
of new era will try to rethink on their SEO strategies and always
avoid black hat SEO techniques.
We SEOs are here to make user experience better, and if we are
able to do it we automatically passes search engine policies as
they also keen to display the relevant and deserve search results.
Think about customers not SEOs!
Thinking of building a fresh
website or re-working a current one?
2009-10-22 19:35:02
If you are at the moment thinking about a new internet site and
you would like big visitor numbers for the site then now is the
right time to adopt the services of a search engine optimization
company. The services provided by some of this organization are
necessary if organizations are to validate the time, effort and
cost that will be invested in a new site.
Depending on the difficulty of the website that is about to be composed
or re-worked your spend could rather easily reach the thousands
of pounds mark. If the goal is that the site brings new customers,
leads and business then it could be the best designed site in the
world but if possible customers don’t get to see it, it’s
useless. This is where the Search Engine Optimization Company comes
in.
though more expenditure at this time may not be great it is absolutely
crucial if any investment is going to create results. You could
have the best appealing website in your industry but if customers
do not see it appear on page one of their searches results all the
effort has been in futile. Your competitors will be occupying the
coveted positions one to ten and the customer will definitely find
what he is looking for among them, meaning that your expenditure
in your new website has been wasted.
If you employ with the Search Engine Optimization Company at this
early juncture they will be able to steer you and your web designer
down the best possible path to make certain that your site is obvious
to the search engines. Whilst this input without help rarely means
that you will achieve page 1 search engine positioning without additional
action, it can radically cut down the amount of money you will need
to spend on Online Marketing once the site is live.
Once the site itself has been optimized to its up most the Search
Engine Optimization Company will then support the site using a variety
of strategies to make certain that the required Search Engine Placement
is attained, i.e. page one of the search results. They can then
continue to hold you on that page with regular online PR for an
indefinite period.
It is possible toban existing website but if this has not been constructed
with optimization in mind then the issue is more time consuming
and therefore costly. Nevertheless if the existing site already
has a valuable number of returning buyers and a reasonable Search
Engine Placement already it might be better to work with what you
have. Either way employ with them as soon as you can.
Google Social Search Launches,
Gives Results From Your Trusted “Social Circle”
30th October, 2009
Google Social Search is rolling out,
a new service from Google that allows you to easily find material
written by people you know and trust. It’s a pretty cool idea,
especially in that it’s pretty painless to get started using
it. The service will be available through Google Labs Experimental
later today. Below, a look at the service.
Social Search Is Trusted Search
So what is Google Social Search? It’s a way that Google figures
out people you trust, then ensures that you see content from them
showing up in your search results.
That sounds like a pretty simple idea, and companies have approached
this in various ways (see Search 4.0: Social Search Engines &
Putting Humans Back In Search). Typically, the social concepts for
refining results have been to allow people to form social networks
and then:
• Refine search results based on actual search activity in
that network
• Share results among each other
• Define only certain sites that should be included in results
The first two have privacy concerns, among other issues. The last
two especially involved work. You’ve got to actively chose
to share results or actively define a set of sites you want to search
against. Who wants to do all this?
With Google Social Search, there’s still some work required.
But it’s minimal if you already make use of Twitter, Flickr
or an existing public social network. Heck, if you use Gmail or
Google Reader, you may already be social search ready.
Ranking, Sorting & Directly Using Social Search
So what comes first in social search? Google says it’s using
its normal ranking algorithm to pick content, so factors such as
the number of people linking to a page; the quality of links to
that page, the content of the page itself and so on all can have
a factor.
Down the line, presumably Google could do more, such as look at
the links only between pages authored by those in your social network
or by trying to assign an authority score to those you know, based
on how closely you seem to be associated with them. But that’s
not happening now.
By the way, want to use Google Social Search without hoping it
just happens to show up at the bottom of your regular results? After
you do any search, use the “Show Options” box just under
the search box at the top of the search results page. Then select
the “Social” link along the left-side of the page. Now
you’ve got social search results.
Your Google Social Circle
One thing I love about the new service is how it makes use of the
“social circle” term rather than “social graph,”
a phrase more popular in 2007 and 2008 but which doesn’t really
explain much to people. Social circle makes sense — these
are people you are connected with. They’re in your “circle”
of friends.
But how does Google know what your social circle is, in order to
produce the social search results? Three methods, the company told
me, when I talked with Google about the service:
• Your Google Reader account
• Your Google Chat / Gmail Contacts
• Your Google Profile
Google Reader is pretty easy to understand. If you subscribe to
blogs using Google Reader, Google figures you like or trust content
from those blogs, so they effectively become part of your social
circle.
Google Chat is harder to get your head around. If you have a Gmail
account, you have a “Chat” section on the left-hand
side of your screen. Anyone you’ve enabled chat for is considered
a trusted contact by Google, so they become part of your social
circle.
But wait, there’s more! Gmail also has a contacts area on
the left-hand side of the page, where you can classify people as
friends, family or coworkers. Putting someone into one of these
categories makes them part of your social circle, as well.
But wait, there’s … confusion. Above, I showed an example
of how Eric Goldman is part of my social circle through Gmail. The
problem is, he’s not one of my chat contacts. I’ve not
tagged him in contacts into the friends, family or coworkers categories.
He IS a Gmail contact, so in his particular case, that seems to
be enough to put him in my social circle.
Also keep in mind that if you use a Google Apps account (as I do)
for email, chances are, social search won’t tap into your
email contacts. That’s because to use social search, you need
to be logged in using a Google Account. That Google Account will
have a contact list that is separate from your Google Apps contacts.
Finally, Google Profiles are used to form your circle. Our Hoping
To Improve People Search, Google Launches “Profile Results”
article explains how Google Profiles work in more depth. The short
story is that if you list a social network you belong to on your
profile, Google can use that to effectively import those people
into your social circle.
For example, on my Google Profile, I list things like my Twitter
account, my Flickr account and my Digg account. Google can then
look at these accounts and know who my contacts there are. That’s
why in the examples above, you can see Google reporting that I was
connected to someone through Digg or Twitter and so on.
Your Social Circle & Knowing Their Content
Knowing your social circle is one thing. Knowing what they’ve
written is another. The magic behind the scenes all comes down to
links. Here’s an example scenario:
1. Google sees I have a friend on Twitter
2. That friend links to their blog from their Twitter profile
3. Google understands that they are connected to that blog
4. The friend’s blog has a link to their Flickr account
5. Google may understand, then, that the person I know on Twitter
is also related to their Flickr account, even if that account wasn’t
listed on their Twitter profile
Official Google statement:
how to deal with bad inbound links
05th November, 2009 15:09 PM
Many webmasters think that low quality links or links from spammy
websites can have a negative effect on the ranking of their websites
on Google.
The problem with links from spammy websites is that it is very difficult
to do something against them. For example, a competitor could add
your website to a link farm network or the competitor could spam
with your URL.
Google has released an official statement about spammy links
This month, Google published
an official statement about low quality links in their webmaster
blog. Here are the main statements:
1. Linking is a significant factor in Google's ranking algorithm
but it is just one of many factors. Other factors are the content
of your web pages, the site structure and the appearance of a keyword
in the different web page elements.
2. If you have a high quality website and get links from spammy
websites, try to contact the website owners and ask them to remove
their links. Google will not help you with that.
3. It the webmasters of the spammy website are not cooperative,
don't worry and focus on the links that are under your control.
4. Google recommends to optimize the many factors than influence
indexing and ranking. The top 10 optimizer in our website optimization
tool has been designed for exactly that task.
It analyzes dozens of factors that influence the position of your
website in the search results and it shows you what exactly you
have to change so that Google will list your website on the first
result page.
5. Google says that low-quality links rarely stand the test of time
and that they may not be considered by Google's ranking algorithm.
6. If you want to make sure Google knows about the spammy links
and is valuing them appropriately, you can report them to Google
with their spam report or paid links report forms.
What does this mean for the rankings of your website?
Low quality links are usually links from low quality websites.
These website usually have low Google rankings and they cannot pass
much ranking power to other websites. For that reason, you shouldn't
worry too much about links to your website that you cannot control.
Better focus on the following:
• Create high quality web pages with a good website navigation
and optimized web page content. Make sure that all web page elements
contain the right information so that Google will list your website
for the right keywords.
• Try to get high quality links to your website. The more
high quality links your website has, the less impact have links
from spammy websites.
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