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AD Tracking The Overlooked Key To Your Success
2008-02-09 12:39:55
Though often misunderstood, ad tracking is at its core a process
for simply counting how many people respond to a particular advertisement.
Typically this tracking is usually done by tracking the number of
clicks or visitor actions.
Using ad tracking (also known as analytics) on your own site can
be done using via Active Server Pages (ASP), Common Gateway Interface
(CGI) or Personal Home Page (PHP) script - or can be done through
a third party ad tracking service provider, also known as remotely
hosted servers or through a combination of these. Software of this
type ranges from free – as in the case of Google Analytics
(at the time of this publication) to twenty five thousand dollars
a month for the very high end tracking solutions.
Ad tracking platforms & software vary but all monitor the traffic
coming onto your site and the results or goals achieved from this
traffic, and can mean the difference between making little to no
money on your site, and making a killing.
Ad analytics tracking software relate traffic directly to marketing
activities and then translate those activities into measured results,
giving you the ability to calculate a return on your advertising
dollars spent. Ad tracking also monitors the clicks that you receive
for all your advertizing campaigns, such as e-mail marketing, banner
ads, affiliate programs, classified advertising, bulletin board,
e-zine advertising, forum, links on other websites, pay-per-click
ads, among others. Some tracking software also offers integration
into legacy systems, sales management, customer profiling, and scheduling.
With most service providers and software.
It is possible to set up an unlimited number of tracking links
or URLs in advertisements, such as on a web page, in an email, a
pay per click ad, etc. Ad tracking helps save time and maximize
results from your marketing expenditure by giving you access to
the following information:
• Number of visits generated by each of your ads
• Number of unique visits generated by all of your ads
• Which ads generate the most visits and the most sales
• Number of sales (or other actions) generated by each ad
• Cost-per-click, cost-per-sale and click-to-sale ratios for
each ad
• Return on investment for each ad, so as to know which are
profitable
• Organization of the important details about your ad campaigns
Overall, ad tracking is an invaluable tool in understanding the
response to any promotions you run in your messages or in your website.
But the real hidden advantage of ad tracking is targeted conversion
improvement. Lot's of businesses just don't get this but if they
did, their profits would skyrocket! For example let's say that your
testing indicates that you are running three news letter ads, in
three different newsletters.
If you are tracking your sales, and where they came from you would
have no way of knowing which of these newsletters pulled better
for you and so you'd just keep paying to run your add in all three.
However, if you track the sales, you might find that newsletter
#1 generated ten sales, newsletter # 2 zero sales, and newsletter
# 3, one sale.
Now if you made a profit of $50 per sale and each newsletter ad
cost $50.00, you're your ad newsletter #1 made you $500, your ad
in newsletter #2 COST you money, and newsletter #3 you broke even
on. With this information you can quickly see where your ad is working
and where it's not.
Using the example above you would be better served by taking the
money you spent on newsletter # 2 and advertising elsewhere. Ad
tracking gives you the power to know where your advertising is working,
where you are making money and where it's being wasted.
This allows you to focus your advertising budget on only the ad
sources that are profitable. Here are some of the better tracking
solutions on the market. The depth of features offered varies by
price, but all will allow you to track your ads and make more money.
http://analytics.google.com http://www.clicktracks.com http://www.onestat.com/
http://www.1automationwiz.com/split-testing-software.htm http://www.webtrends.com
The bottom line is that if you are not testing and more importantly,
tracking your advertising results, you could be leaving money on
the table. Worse yet, you could be losing money. The take away here
is do not even consider spending a dime on advertising until you
have a tracking mechanism in place.
Email Marketing World Wide - Pakistan The
Biggest Email Marketing Set Up in Pakistan
2009-05-11 14:47:59
Email Marketing World Wide, Pakistan - The Biggest Email Marketing
Set Up in Pakistan With EMWW's Email Marketing service: (you get)
- 100% Opt-In Email Recipients - Targeted to Over 100 Different
Countries - Reach a Million or More People
- Safe and Spam Free -
They do all the work! To launch a successful email marketing campaign
you must reach the right targeted audience for your business. If
you can reach an audience of people who you KNOW are interested
in the particular type of product or service you are selling, then
you will get web visitors, new customers and online sales! Majon's
Targeted Opt-In email service features maximum targeting combined
with safe opt-in email recipients to make sure that your advertising
campaign is a huge success! http://www.emailmarketingworldwide.com
The best news is that you can reach the targeted customers mentioned
above without breaking the bank...
We will send your exclusive stand alone email message ad to 1 MILLION
active customers world wide for only $300/month! Spam free!
Get started NOW: http://www.emailmarketingworldwide.com You've
probably read before that targeted opt-in email advertising is simply
the most effective means of generating new clients for your business...
Business 2.0 magazine mentioned recently that it is the single most
effective form of advertising on the planet given it's cost. That
is true in a very big and meaningful way. You can choose to ignite
your business and sales today!
Sincerely,
Email Marketing World Wide
Team email: marketing@emailmarketingworldwide.com
phone: (92) 3002128718
main site: http://www.emailmarketingworldwide.com
Follow Up Marketing is Better than Advertising
2008-12-20 12:03:33
Have you ever heard the saying, "I know that I waste half
of my advertising budget? The problem is I don't know which half!"
It is this very philosophy that is prompting me to strongly inform
you... advertising doesn't work!
Let me show you why: There is no way to track effectiveness (or
ineffectiveness)
It's impersonal
The target audience is too large
It's costly to redo or improve
There is no call to action
What surprises me is the number of small business owners that save
their marketing dollars just to waste them on ineffective advertising.
Then, they complain because nothing is working and they don't have
any customers.
I know what you're thinking, "Isn't advertising and marketing
the same thing?" Well, not really.
Let me explain the differences.
Advertising includes: commercials, billboards, radio, and newspapers.
Marketing includes: emails, letters, postcards, and fax. So how
is follow-up marketing better than advertising?
You can track response rates
You can quickly change campaigns that aren't working
You can specifically target your audience
It leads prospects to an immediate sell
If you really want to attract more customers, you will learn to
market and leave the advertising to those gazillion dollar companies.
MagNag Launched -
Azhar Iqbal Partners with Rihan Saeed
2008-11-17 07:44:25
SEO Pakistan - Azhar Iqbal partners with Rihan Saeed to launch
a newly based internet marketing platform MAGNAG Technologies (http://www.magnag.com)
“Azhar Iqbal and Rihan Saeed have been together in projecting
advance SEO techniques to generate maximum sales for many clients"
“It is such a nice period, we are together to overcome troubles,
problems and issues with our beloved company. It’s true that
Rihan Saeed is a master developer, but he never looked a helper
but an idea generator…
Sometimes I had to re-think about my strategies, how Rihan bhai
takes charge into the project is a lovely experience. He is tensed
every time concerning the tasks he has, he limits the tasks according
to the time and has always helped me calculate the true way of applying
SEO strategies.” Says Azhar Iqbal
Now, it’s the time when we have all those skills and experience
to implement for more peoples and businessmen.
There is a tremendous amount of businessmen looking for SEOs in
Pakistan, Karachi. And, they always get confused the more they discuss
their projects with other SEOs from Pakistan, Karachi. I have had
many businessmen worrying about their business, sales and ROI (return
on investment).
These are many projects and no one guy can handle and maintain
the real effort to benefit all. Me and Rihan had a meeting on this
issue and decided that now we should get together and develop a
real skilled team to market maximum amount of businesses.
WWW.MAGNAG.COM Your Chance to Expand Business
At MagNag.com, we are providing:
Internet Marketing
Brand Identity Development
Search Engine Optimization
Online Advertisement
Pay Per Click Management
Online Public Relations
Email Marketing
SMS Marketing
Conversion Services
Web Tracking and Monitoring Services
Multilingual Marketing Pack
Website Maintenance
Website Development
Ecommerce Application Development
Web Enabling Legacy Applications
Software Development
Website Re-designing
Logo Designing
Custom Web Designs
We all are good friends:
MAGNAG TEAM
CEO: (Rihan Saeed) rihan@magnag.com
Digital Media Manager: (Faheem) faheem@magnag.com
Business Manager: (Azhar Iqbal) azhar@magnag.com
Marketing Manager: (UK) (Matt) matt@magnag.com
Sales Manager: (UK) (Rizwan) rizwan@magnag.com
If you are still looking for SEO Pakistan, SEO Karachi or other
individual service provider. This is your chance to expand business.
We have experienced and specialized guys working on ideas every
time…
Please contact MagNag Technologies at more@magnag.com
Questions to know
about your customers
2008-02-11 14:45:50
I have talked about how important it is to know your customers
to make an impact on sales. Its always easy to say something that
is nearly impossible to do, but nothing is impossible, there is
a solution of every problem hidden around us, we simply can’t
see that…
Today I am going to write down some very important questions which
you must know to thoroughly understand your customers. They are
the reason of your business, if you can’t satisfy them you
are not going to stay strongly to your feets… Again mind you..
Its your customer support department who should be well trained
to treat your customers, make the purchase a true memorable experience,
keep important data, provide a healthy environment and at last answer
these questions
Q1 - Are they male or female?
Q2 - What socio-economic or ethnic group do they belong?
Q3 - What levels of education have they completed?
Q4 - What is their marital status?
Q5 - Do they have children?
Q6 - What age group?
Q7 - What is their religious preference?
Q8 - What are their lifestyle preferences?
Q9 - What kind of hobbies do they have?
Q10 - How do they spend their free time?
Q11 - Do they tend to be conservative or liberal in their lifestyle
and political beliefs?.
Q12 - Are they generally introverted or extroverted?
Q13 - How much do they make in a year?
Q14 - Can they easily afford your product or service?
Q15 - On what do they regularly spend money?
Q16 - What types of occupations do they hold?
Q17 - Are they part of a particular industry or profession?
Q18 - To what groups and associations (real and virtual, personal
and professional) do they belong?
Q19 - Is there a list of them that might exist somewhere?
Q20 - What are their beliefs?
Q21 - What values do they hold dear?
Q22 - What is important to them in their life and work?
Q23 - Where do they hang out in real time -- at church, the local
coffee shop, the hardware store, civic groups or professional association
meetings?
Q24 - What about online in discussion groups, blogs, forums, online
networking sites?
Q25 - Do they attend conferences or trade shows regularly?
Q26 - Can you open the yellow pages of your phone book and find
several listings that would encompass your target market?
Q27 - What magazines, newspapers, email newsletters, blogs, and
professional trade publications
Q28 - do they read?
Q29 - What television programs do they regularly watch?
Q30 - What kind of movies do they see?
Q31 - What kind of online videos do they view?
Q32 - With whom do they do business on a regular basis?
Q33 - Where do they network online and offline?
Q34 - Who are their "natural referral partners", or other
businesses who cater to the same target market but offer a different
service?
Q35 - Whom do they trust and respect?
Q36 - How do they prefer to interact -- in person, by email, by
webconferencing?
Q37 - Are there buzzwords or industry-specific terms that they use
frequently?
Q38 - What gets their attention?
Q39 - What are the key issues/problems/concerns keeping them awake
at night? Are they in enough pain that they're willing to pay you
to solve their problem?
Q40 - Where are they seeking assistance to help solve the problem?
Q41 - What kinds of products and services might they purchase to
help solve this problem – books, magazines, coaching, consulting,
etc.?
Well, these questions look too much at first glance, even sometimes
we don’t know this much about ourselves… :) In the end,
answer of these questions can carry your business strategies, planning,
decisions to the right direction.
Share it Either it’s
yours or else
2008-05-14 12:03:14
We as a human beings came in this beautiful, full of knowledge
and changing world. The creator has assigned us some jobs to do;
there must be some huge reason to create us. Mostly, we don’t
know those reasons and we stick to keep our life on a track which
is full of reasons but not that for which we were created. These
reasons are different, our own reasons to spend life prosperously.
Today, I wanted to clear some important issues for my readers.
We came in this world as a child and a child know nothing. He/She
is taught and trained by his parents, friends, family, relatives,
experiences, good things, bad things. Whatever, he learns is not
his own created or inventions. There have been thousands of years
when world was created and thousands of generations have set some
standards.
Whatever, we learn today is not necessarily learn by our own experience.
There are still 90% of things which has already happened before
us. If we learn something and not pass it or share it we do badly.
Sharing and helping others with what you have known to be important
is always a good step. Same applies for each and every industry
including SEO, internet marketing.
I write here, but I am nothing more than a good observer. To be
very honest, I learn 98% from other resources and sometimes when
I have no time, I prefer to pass the juice to my readers.
There was an article which I read sometimes earlier, save it to
my favorites. It was a really good one. I simply copy it and pasted
over here. Amazingly, as this concept has been very common to trust
the information I received a very special comment from a very renowned
personality.
“You better higher a good copy writer”
Well, I want to tell you guys… We are supposed to share good
information and it’s not necessary that information should
come directly from you. When we quote “Quranic Ayats”
we simply quote them, when we quote “Hadiths” we simply
quote them. Why? It’s for sake of others, for sake of humanity,
and for sake of Islam.
Similarly, its no matter the information is real or not, its not
matter from where the information was grasped, its no matter who
is speaker and author, eventually we should stick to the purpose
of sharing any particular information in the community.
There is always a message in writing, not considering the message
and keeping the mind here and there is only the part of “Shaitan”.
Now, this can reflect differently on each of yours mind… I
have nothing to being in this mood but this is always important
to correct the thoughts.
Keep good thoughts and keep sharing knowledge… Its all about
internet and Web 2.0!
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