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Marketing 2.0
 


Marketing2 SEO Internet Marketing Seminar in Sheraton Hotel Karachi on 30th August 2008
2008-08-22 04:55:02

Another Bomb is going to blast very soon! We are having Eid days in search engine industry in Karachi, Pakistan. Marketing2 SEO Internet marketing seminar is first of its kind in Karachi. There has been no such professional speaking and training before… If I name one of them it’s not justice with other, because everyone in this seminar is a high profile. Asif Iqbal (The pionner of Search engine marketing in Pakistan) is also going to take part as a speaker and there are others including Google’s, Yahoo’s, and high profiles from Dubai, Singapore etc.

Well, I am going to be there as well but not as a speaker but a normal participant L You can too purchase your seat right away! www.marketing2.com.pk Here are the details: Marketing 2.0 will be different from all regional marketing conferences that came before it, not just focusing on the traditional marketing stalwarts of media and advertising but reflecting the extremely broad nature of professional marketing today, delving into key areas of both regional and international marketing.

Marketing 2.0 is the beginning of a new platform for real debate and dialogue amongst marketing professionals and business leaders from across the world. It will undoubtedly be the beginning of a new standard in marketing events showcasing the new age of marketing.

Conference Speakers

Khurram Hamid Global Head Mobile Marketing Innovation Procter and Gamble, Dubai Image:
http://marketing2.com.pk/images/spkr-khurramh.gif Global Head Microsoft Digital Advertising Solution, Singapore Image: http://marketing2.com.pk/images/chris_phone_13.01.04.jpg
Vice President & Head of Broadband Business Division, Mobilink Image: http://marketing2.com.pk/images/Naeem%20Z.JPG
Online Sales and Operations Manager, South East Asia, Google Inc. Image: http://marketing2.com.pk/images/joue.jpg
COO - The Symmetry Director - Octave Interactive Image: http://marketing2.com.pk/images/adil-Passport_Snap.jpg
Director Yahoo Middle East Image: http://marketing2.com.pk/images/Dr%20Irfan.jpg
Country Consultant Pakistan Google Image: http://marketing2.com.pk/images/badar.jpg Yasir Riaz
Director Brand & Strategic Planning, Geo TV Image: http://marketing2.com.pk/images/yasir.jpg
COO b.i.t.s. and Director PeaceNiche Image: http://marketing2.com.pk/images/sabeen.jpg
Editor-in Chief - CIO Pakistan Image: http://marketing2.com.pk/images/rabia.jpg
SEO (Search Engine Optimization) Expert Image: http://marketing2.com.pk/images/Asif.jpg
Internet Marketing Specialist Bramerz (Pvt) Ltd. Image: http://marketing2.com.pk/images/Amer%20pic.jpg

If you are to see your ideals of search engine marketing industry and online marketing and follow them, this is best place for you to meet the cheetahs of marketing industry over the world.

The ticket is only Rs. 9500/= and you can book it online by browsing www.marketing2.com.pk right away!
This is also a not to miss event guys… Gotta be there!

Email Marketing World Wide - Pakistan The Biggest Email Marketing Set Up in Pakistan
2009-05-11 14:47:59

Email Marketing World Wide, Pakistan - The Biggest Email Marketing Set Up in Pakistan With EMWW's Email Marketing service: (you get) - 100% Opt-In Email Recipients - Targeted to Over 100 Different Countries - Reach a Million or More People

- Safe and Spam Free -

They do all the work! To launch a successful email marketing campaign you must reach the right targeted audience for your business. If you can reach an audience of people who you KNOW are interested in the particular type of product or service you are selling, then you will get web visitors, new customers and online sales! Majon's Targeted Opt-In email service features maximum targeting combined with safe opt-in email recipients to make sure that your advertising campaign is a huge success! http://www.emailmarketingworldwide.com The best news is that you can reach the targeted customers mentioned above without breaking the bank...

We will send your exclusive stand alone email message ad to 1 MILLION active customers world wide for only $300/month! Spam free!

Get started NOW: http://www.emailmarketingworldwide.com You've probably read before that targeted opt-in email advertising is simply the most effective means of generating new clients for your business... Business 2.0 magazine mentioned recently that it is the single most effective form of advertising on the planet given it's cost. That is true in a very big and meaningful way. You can choose to ignite your business and sales today!

Sincerely,

Email Marketing World Wide

Team email: marketing@emailmarketingworldwide.com
phone: (92) 3002128718
main site: http://www.emailmarketingworldwide.com

Enjoy Master's Twitters Accounts
2009-03-03 10:52:05

Hi, i have a surprised list of world's top most peoples in search industry, from google, yahoo, msn and other mega organizations. I am sharing there personal and corporate twitter's accounts, so you could follow them on twitter and have massive original news from the mega organization, don't thank me but thank GOD. :)

Google & Google Product Blogs
• google / Google (main account)
• youtube / YouTube
• googleimages / Google Image Search
• googlereader / Google Reader
• googleapps / Google Apps
• blogger / Blogger

Google: Web Search
• mattcutts / Matt Cutts (head of web spam team)
• brianwhite / Brian White (program manager with web spam team)
• nathanjohns / Nathan Johns (search quality analyst)
• beahburger / Beah Burger (search quality evaluator)
• reidyokoyama / Reid Yokoyama (search quality team)
• wysz / Michael Wyszomierski (search quality team)
• pedrodias / Pedro Dias (search quality team)
• filiber / Fili (search quality)

Google: Webmaster Central
• googlewmc / Google Webmaster Central (main account)
• susanmoskwa / Susan Moskwa (Google Webmaster Central)
• peeyush / Peeyush Ranjan (Google Webmaster Central)
• thatadamguy / Adam Lasnik (webmaster relations)
• johnmu / John Mueller (webmaster relations
Google: AdWords
• adwordshelper (main AdWords support account)
• adwordsprosarah (additional AdWords support account)

Google: More Twitters
• avinashkaushik / Avinash Kaushik (Google Analytics evangelist)
• cdibona / Chris DiBona (Open Source evangelist, among other titles)
• iamjason / Jason Morrison (Googler)
• jhuber / Jeff Huber (senior vice president, engineering)
• joshu / Joshua Schachter (technical staff at Google & founder, Delicious)
• kraneland / David Krane (long-time Google PR maestro)
• larrybrilliant / Larry Brilliant (chief philanthropy evangelist, Google.org)
• mikeleotta / Mike Leotta (Google webmaster)
• rklau / Rick Klau (business product manager, Blogger)
• skamdar / Sagar Kamdar (product manager)

Microsoft: Live Search
• live_search / Live Search (main account)
• nathanbuggia / Nathan Buggia (Microsoft Webmaster Center)
• jandrick / Jeremiah Andrick (Microsoft Webmaster Center)
• ayazook / Aya Zook (Microsoft Live Search marketing)
• benmwatson / Ben Watson (Live Search software engineer)
• fareologist (official Microsoft Live Search Farecast)
• cashbackdotcom (official Microsoft Live Search cashback)

Microsoft: adCenter
• adcenterblog / adCenter Blog (main Microsoft adCenter account)
• msadvertising / Microsoft Advertising Europe
• melcarson / Mel Carson (adCenter community relations)

Microsoft: Powerset & Other
• powerset / Powerset (main account)
• barneyp / Barney Pell (Powerset founder)
• jsenior / James Senior (Live services evangelist)

Yahoo & Yahoo Product Blogs
• yahoo / Yahoo (main Yahoo account)
• yahoogames / Yahoo Games
• yahoomovies / Yahoo Movies

Yahoo: Buzz
• yahoobuzz / Yahoo Buzz main account
• yahoosearchdata /Yahoo Search Data (interesting stats from Yahoo Buzz)
• meredfern / Joff Redfern (VP Yahoo Buzz)

Yahoo: Web Search
• searchmonkey / Yahoo Search Monkey main account
• cornett / Larry Cornett (vice president, Yahoo Search Product)
• crispierry / Cris Pierry (general manager, Yahoo Search)
• grahammudd / Graham Mudd (Yahoo Search Monkey & BOSS)
• jpederse / Jan Pedersen (Chief scientistt, Yahoo Search & Ad Tech Group)
• mwinters58 / Mike Winters (Yahoo Search team)
• rajgossain / Raj Gossain (vice president, Yahoo Search)
• sheila / Sheila Tran (Yahoo PR)

Yahoo: More Twitters
• adamzarlengo / Adam Zarlengo (product manager, Yahoo Movies)
• dennismortensen / Dennis Mortensen (director of data insights)
• kylelaughlin / Kyle Laughlin (general manager, Yahoo Games)
• lauralippay / Laura Lippay (director of technical marketing)
• tonyadam / Tony Adam (SEO for Yahoo Audience Marketing)
• yahooguy / Gabe Elliott (search and display ad exec)

Ask
• askdotcom / Ask.com Europe
• keithhogan / Keith Hogan (vice president, technology)
Techmeme
• techmeme / Techmeme (main account)
• gaberivera / Gabe Rivera (founder, Techmeme)
• megan / Megan McCarthy (editor, Techmeme)
Twitter
• twitter / Twitter (main account)
• ev / Evan Williams (CEO, Twitter & cofounder)
• biz / Biz Stone (Twitter cofounder)

Others
• craignewmark (Founder of Craigslist)
• kevinrose / Kevin Rose (Founder, Digg)
• skrenta / Rich Skrenta (CEO, Blekko)
• thegoldenhat (head of SEO for Facebook)

Follow Up Marketing is Better than Advertising
2008-12-20 12:03:33

Have you ever heard the saying, "I know that I waste half of my advertising budget? The problem is I don't know which half!" It is this very philosophy that is prompting me to strongly inform you... advertising doesn't work!

Let me show you why: There is no way to track effectiveness (or ineffectiveness)

It's impersonal
The target audience is too large
It's costly to redo or improve
There is no call to action

What surprises me is the number of small business owners that save their marketing dollars just to waste them on ineffective advertising. Then, they complain because nothing is working and they don't have any customers.

I know what you're thinking, "Isn't advertising and marketing the same thing?" Well, not really.

Let me explain the differences.

Advertising includes: commercials, billboards, radio, and newspapers.

Marketing includes: emails, letters, postcards, and fax. So how is follow-up marketing better than advertising?

You can track response rates
You can quickly change campaigns that aren't working
You can specifically target your audience
It leads prospects to an immediate sell

If you really want to attract more customers, you will learn to market and leave the advertising to those gazillion dollar companies.

Marketing-Concepts-in-2-Minutes
2009-06-18 20:04:12

<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/l4seWLW2KhQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/l4seWLW2KhQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>


Marketing Effectively Getting to Know Your Customers
2008-01-31 14:04:10

Today SEO is not all about optimizing your website for search engine, gaining top spots, generating traffic. Most SEOs assume that there responsibility is finished once the visitor is on the website!!

Hey! This is only the beginning... He is still a visitor who has also opened 10 other websites of your competitors simultaneously? In the end, he still is not aware of you or your nature of business. You have to convert him into paying customer and not only the paying customer but the returning customer.

Getting to Know Your Customers To market your business effectively, you have to KNOW your target audience and what problems they face. People don't buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. It should be specific and real...AND you should care about their problem. Examples of powerful motivators include making money, saving money, having more time, reducing effort, decreasing stress, increasing comfort, good health, being fit, losing weight, romance, and praise.

So, what are your customers trying to figure out, overcome, fix, heal, or prevent? What is their biggest concern on a daily basis? How are they feeling about their problem? And what unique solution do you provide to their problem? Don't get sidetracked by describing your service or product - stay focused on solving their problem. How do you want your target audience to feel when you provide your services/products? Trust? Motivation? Inspiration? More knowledgeable? Begin to think about the emotions you want to evoke in your target audience and the lasting impression you want make.

Let's take an example. Say you are a financial planner who focuses on working with new parents to invest money for their infant's future college payment. You might say that their problem is not having enough money right now to pay for their child's education. They feel worried and scared that they won't have enough, confused about how to make the right investment choice, and committed to sending their child to a good school.

You are going to help them to create a secure future for their child. With your planning services, they will feel more in control, confident, and secure. By focusing on this part of your marketing planning, it will make all of your marketing messages easier because you understand exactly what motivates your target audience and the result they get from working with you. You can talk to your customers, either current or past. Take them out for coffee and ask for their assistance.

Most people are flattered to be asked for their opinion. Ask them some of the above questions: Why did you need my services? What were you struggling with before you sought my help? What was the biggest improvement in your business since we worked together? And so on. Interview several people about their particular challenges, needs, and problems. Try to get enough data to help see the trends among your target audience. By tailoring your marketing to solving your customers' problems, you will position your company to be magnetic to your customers.

Result Oriented Facebook Advertisement Pakistan Dubai UK USA Australia Africa
2009-07-16 10:10:22

Facebook advertisement is getting hot these days as digital marketing progresses to it’s youth. There has been many good and bad experiences about Facebook advertisement, but I believe advertisement always produce traffic and branding… If advertisement was dead, no one would be using signboards, TV commercials etc. because it has worked for them.

FACEBOOK ADVERTISEMENT We are offering cheapest “Facebook ads management services” in Pakistan, Dubai, UK, USA and Australia.

The main reason behind a result oriented Facebook advertisement is the effectiveness of ads and attraction of the products and industry. If someone says he has bad experience with Facebook advertisement, it may be the lack of interest in his product or unprofessional experts behind the campaigns.

A GOOD RETURN ON INVESTMENT So, we are now just a few days into the Facebook advertising and we are getting results. Yes, it’s very early to tell but the costs are negligible compared to something like Adwords so we are more than happy to keep this stream of traffic going for now having spent just 1 US DOLLAR on 60 visitors (according to Facebook). We recently ran a campaign on Facebook for one of our high tech clients. The program was geared towards college students, a perfect audience for targeting on Facebook because you can select them down to the nth degree (age, sex, location, college, relationship status, etc.). Plus as you keep narrowing down your desired audience you can see what the universe size is. It is pretty cost effective from an awareness standpoint however our campaign saw the most clicks when we bid close to what they had recommended. For programs using Facebook social ads, I would suggest using your logo and offer inside of the graphic.

AWARENESS AND BRANDING Think of Facebook as a medium to create awareness rather than a medium to generate leads. So brand building will be a high in terms of Facebook ads. The crowd that comes to Facebook is too diverse and probably not even business inclined. They are most interested in listening and seeing than doing something in the business sense. So trying to get their audience to do something is not a wise investment. It is possible to create a following or a mass which appeals to the youth ego in the sense of a fashion statement, new game which folks can play online, etc but for b2b it is not yet ideal.

http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/
http://blog.craigkillick.co.uk/2007/11/12/facebook-advertising-success/
http://www.slymarketing.com/2008/01/facebook-pay-per-click-and-ctr/ http://www.p2pnet.net/story/16822

From these articles, it seems like people are having some success with clickthroughs.

FACEBOOK FEATURES and TARGETING

Connect with Real People

• Reach over 250,000,000 active Facebook users.
• Attach social actions to your ads to increase relevance.
• Create demand for your product with relevant ads.
Create Your Facebook Ad
• Quickly create image and text-based ads.
• Advertise your own web page or something on Facebook like a Page or an Event.
• Choose to pay per click (CPC) or impression (CPM).

Optimize Your Ads

• Track your progress with real-time reporting.
• Gain insight about who’s clicking on your ad.
• Make modifications to maximize your results.

For more details please contact us at azhar@magnag.com


Social Media is Getting Popular in Karachi Pakistan

2009-02-12 22:47:35

Social media websites are completely based on real communities. People like to connect themselves with the other people living in different countries and speak different languages.

People share their stories, content, videos, images, articles, bookmarks and whatever they like to share. It’s very easy: The registration is FREE, once you signup you are able to organize your own bookmark lists and stuff.

Some of the worlds popular Social Media Websites are…

http://del.icio.us
http://www.digg.com
http://www.blinklist.com
http://www.mister-wong.com
http://www.perfspot.com

What I like about it, social media marketing is a healthy tool of viral marketing. You can create your company account and share your opinions, data, and thoughts with the real people online. The total numbers of social media website users in Karachi, Pakistan are getting higher each day. I hope the day is not very far when we are gonna have millions of users locally from Karachi, Pakistan. I am busy now a days with huge tasks.. I will come back soon with more interesting and valuable social media websites. One more thing, we have experts of these social media marketing at MAGNAG technologies...

If you want to know more about it, gimme a call at +923213317911.

Till then, you take care KARACHI, PAKISTAN.


Happy Birthday, Digital Advertising!
27th October, 2009 17:09 PM

The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate

Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the travel site, but HotWired -- the first commercial digital magazine on the web and the offshoot of Wired magazine.

Its launch in 1994 was not without debate internally as to whether the ad units offered to the advertiser community should be simple text links or graphical ad banner units. Graphical ad display banners won out and the rest is history. And take a look at the hilarious come-on AT&T used to generate a click-through: "Have you ever clicked your mouse right HERE? You will!"

The reaction ran from enthusiastic to somewhat leery. MCI, as one would expect, was truly supportive of our proactive initiative. Their corporate culture encouraged exploration. Volvo, on the other hand, understood the value of our experimenting with the new medium, but did not want to push/urge any interaction with the consumer. They didn't know what to expect, did not know how to handle responses and was concerned legal implications were involved. As a result, you see the first Volvo ad banner was nothing more than the Volvo logo and photo of an auto. No call to action or direction to click was to be incorporated into the Volvo banner. In fact, if someone clicked on that banner in October of 1994, it would take them to a simple questionnaire that could be emailed by the consumer on what kind of Volvo they might be interested in.

HotWired was the first commercial web magazine to attract blue chip corporate sponsorships dollars on the web. The site launched shortly before Netscape's browser, and the advent of such other new media such as Pathfinder.com (Time Inc.'s commercial web content offering) and Cnet.com.

Looking back at the birth of this industry and the first simple graphical banners, I am still amazed at how much has been achieved in the first 15 years. That said, I anxiously await the further advancements coming our way in terms of new ad technologies, ad forms and ad measurement capabilities (e.g. attribution modeling). The issues surrounding display banners and online brand measurement are many and have been well chronicled (see the recent special eMarketer report entitled The Online Brand Measurement: Connecting Dots for example).

Research suggests we have a long road ahead in terms of measurement -- and I don't disagree; however, I'm not convinced we're that far off. I don't believe there will ever be a "silver bullet" to solve all of our problems, as our industry is constantly evolving, becoming more complex and proving to be a moving target. But all that said, from what we have learned through the use of fundamental building blocks of acquired knowledge, industry and case studies, the use of traditional media metrics, the use of existing best measurement practices for digital and a quest to continually "test and learn," we will ultimately be successful.

Has any one item in our industry been encased with so much debate -- at times even disdain -- as to its true value, role and contribution to marketing communications from its inception in 1994 to this day? Yet the display banner is the impetus to the creation of the online advertising category that will reach beyond $24 billion in 2009, according to eMarketer. Perhaps more important, no other development since has advanced advertising measurement, effectiveness and accountability than the display banner.

So on Oct. 27, I hope you will join me in toasting the birthday of the banner display ad -- whether you are a "cup is half-empty" or "cup is half-full" type of person. Some days I love the business and others day... well, not so much... but I have to admit: it's been an unbelievable 15 years.

I leave you with a challenge... Can you guess the two-word copy from one of the original banner ads that generated 78% click-through rate? I look forward to your answers.



Avoid Analysis Paralysis
30th October, 2009 17:24 PM

Dear Guys,

How many times have you been in a planning meeting that seemed to be going very well...but in the end, never amounted to anything?

Chances are you've been caught up in analysis paralysis. In other words, good ideas have been presented, but by the time enough people consider and reconsider the situation, it seems more complex, or not as great an idea as you originally thought. Or, in most cases, a conclusion about how to act is never reached.

But, guess what? There is such as thing as "over-thinking." In sports, analysis paralysis might keep an athlete from reacting quickly enough. In politics, analysis paralysis might cause a simple issue to be debated for years. And, in business, analysis paralysis can keep business owners from moving forward in some pretty amazing opportunities! To avoid analysis paralysis:

* Quickly jot down the pros and cons of an idea.
* Make a decision (If an entire group is deciding-take a vote.)
* Write out the steps required to follow through.
* Assign the steps.
* Follow through.

You didn't become an entrepreneur to become a hesitant decision maker. By following these steps, you will make good, well informed decisions. Some will work out and some won't. But, at least you won't miss out on BIG opportunities!

If you find it difficult to be a decisive person, remember this, "The success is not in the decision you make; the success is in HOW you deal with the decision you make." Make your decision and then go to work to make it the right decision.

Google Social Search Launches, Gives Results From Your Trusted “Social Circle”
30th October, 2009

Google Social Search is rolling out, a new service from Google that allows you to easily find material written by people you know and trust. It’s a pretty cool idea, especially in that it’s pretty painless to get started using it. The service will be available through Google Labs Experimental later today. Below, a look at the service.

Social Search Is Trusted Search

So what is Google Social Search? It’s a way that Google figures out people you trust, then ensures that you see content from them showing up in your search results.

That sounds like a pretty simple idea, and companies have approached this in various ways (see Search 4.0: Social Search Engines & Putting Humans Back In Search). Typically, the social concepts for refining results have been to allow people to form social networks and then:

• Refine search results based on actual search activity in that network
• Share results among each other
• Define only certain sites that should be included in results

The first two have privacy concerns, among other issues. The last two especially involved work. You’ve got to actively chose to share results or actively define a set of sites you want to search against. Who wants to do all this?

With Google Social Search, there’s still some work required. But it’s minimal if you already make use of Twitter, Flickr or an existing public social network. Heck, if you use Gmail or Google Reader, you may already be social search ready.

Ranking, Sorting & Directly Using Social Search

So what comes first in social search? Google says it’s using its normal ranking algorithm to pick content, so factors such as the number of people linking to a page; the quality of links to that page, the content of the page itself and so on all can have a factor.

Down the line, presumably Google could do more, such as look at the links only between pages authored by those in your social network or by trying to assign an authority score to those you know, based on how closely you seem to be associated with them. But that’s not happening now.

By the way, want to use Google Social Search without hoping it just happens to show up at the bottom of your regular results? After you do any search, use the “Show Options” box just under the search box at the top of the search results page. Then select the “Social” link along the left-side of the page. Now you’ve got social search results.

Your Google Social Circle

One thing I love about the new service is how it makes use of the “social circle” term rather than “social graph,” a phrase more popular in 2007 and 2008 but which doesn’t really explain much to people. Social circle makes sense — these are people you are connected with. They’re in your “circle” of friends.

But how does Google know what your social circle is, in order to produce the social search results? Three methods, the company told me, when I talked with Google about the service:

• Your Google Reader account
• Your Google Chat / Gmail Contacts
• Your Google Profile

Google Reader is pretty easy to understand. If you subscribe to blogs using Google Reader, Google figures you like or trust content from those blogs, so they effectively become part of your social circle.

Google Chat is harder to get your head around. If you have a Gmail account, you have a “Chat” section on the left-hand side of your screen. Anyone you’ve enabled chat for is considered a trusted contact by Google, so they become part of your social circle.

But wait, there’s more! Gmail also has a contacts area on the left-hand side of the page, where you can classify people as friends, family or coworkers. Putting someone into one of these categories makes them part of your social circle, as well.

But wait, there’s … confusion. Above, I showed an example of how Eric Goldman is part of my social circle through Gmail. The problem is, he’s not one of my chat contacts. I’ve not tagged him in contacts into the friends, family or coworkers categories. He IS a Gmail contact, so in his particular case, that seems to be enough to put him in my social circle.

Also keep in mind that if you use a Google Apps account (as I do) for email, chances are, social search won’t tap into your email contacts. That’s because to use social search, you need to be logged in using a Google Account. That Google Account will have a contact list that is separate from your Google Apps contacts.

Finally, Google Profiles are used to form your circle. Our Hoping To Improve People Search, Google Launches “Profile Results” article explains how Google Profiles work in more depth. The short story is that if you list a social network you belong to on your profile, Google can use that to effectively import those people into your social circle.

For example, on my Google Profile, I list things like my Twitter account, my Flickr account and my Digg account. Google can then look at these accounts and know who my contacts there are. That’s why in the examples above, you can see Google reporting that I was connected to someone through Digg or Twitter and so on.

Your Social Circle & Knowing Their Content

Knowing your social circle is one thing. Knowing what they’ve written is another. The magic behind the scenes all comes down to links. Here’s an example scenario:

1. Google sees I have a friend on Twitter
2. That friend links to their blog from their Twitter profile
3. Google understands that they are connected to that blog
4. The friend’s blog has a link to their Flickr account
5. Google may understand, then, that the person I know on Twitter is also related to their Flickr account, even if that account wasn’t listed on their Twitter profile


 
 
 
 
 
 
 
 
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