Categories and Levels
for SEOs in Karachi Think more SEO Think Bigger
Another Post Especially for Junior SEOs in Karachi, Pakistan
My dearest and dearest SEOs from Karachi, Pakistan or any
other part of the world! Please I need your time especially
for you.J Is this necessary to always wear a HAT either BLACK
When you are planning our future as junior SEO, you also
think about learning something which could enhance your abilities,
your experience, your skills and your value. There are 100s
of other things which we already know play a vital role in
enhancing search results in Google, Yahoo or Msn. Today, I
want to be some different than a traditional SEO. Nah, today
we will think different…
SEO is a part of internet marketing, if there would not be
Google, Yahoo, and Msn…?
Who would have cared of them, but unfortunately we always
stick to the knowledge what we have. We don’t try to
learn different. I have updated few links in the right side
of my Blog; you can now see some of the Top Super Stars of
search engine industry. Google’s Employees, Yahoo Employees
and Microsoft Employees, i will market them later, but currently
its about learning something that is not SEO but necessary
for an SEO.
What SEO needs to know? I think there are three levels of
First Level: Basics
Second Level: All-rounder
Third Level: True Marketers
First Level: Basics
In this level, a guy understands the basics of search engine
optimization and starts thinking about getting top in the
search results by optimizing the following components: Keyword
Density Content Optimization SEO Friendliness of Website Pros
and Cons Code Links etc. This has been again and again studied
and are basics for someone looking to learn SEO.
Second Level: All-rounder
There are guys who have had problems in understanding the
online articles. The problem is that everything is linked
on the internet, and they need professionals to teach them.
Most of the time, they read whole but don’t understand
the purpose. Similarly, if you don’t know what’s
harming your web presence, you will never find out solutions..
Designing Abilities You must spend your
time to improve your design scanning skills. You need an eye
which can scan the website design for both SEO friendliness
and user friendliness, if you can catch up with color theme,
the quantity of images, text, content and links you are very
near to be a Guru. You must know the right placements of your
website content to interact visitors into paying customers.
Development Abilities You can improve your
programming skills in the leisure time. Web development has
always been one of the very critical parts of businesses.
Database structure Fast indexing inside databases Possibilities
and Difficulties of particular mark up languages Specific
application development Software development Search Function
on the website Login hassles and various other web features…
If you are a true SEO Guru, you will encounter these problems
and solve them in to your company’s favor, this is another
good example of pro active SEOs.
Third Level: True
Marketers Think what if there are no search engines? Think
what if one banner advertisement provides you with more clicks
than Google itself? Think what if the main source of your
referrals is email? You have good quantity of traffic. But
what when the most of the traffic comes from USA (where you
don’t deal)? A popoular local London website can give
you with more relevant and targeted traffic than you will
imagine from Google. True Traffic! True hunt! Hmm, at this
level, gurus have responsibilities to promote and market the
company. Remember, if you rely on one of those search engines
you are mistaken. There is still so much on the web which
is waiting for you: Banner Advertisement Classified Advertisement
Article Publishing Rss Marketing Blog Marketing Forum Marketing
Link Network Recommended Links Paid Advertisements It all
works, you have to analyze the audience before you invest
money. This is more effective than the traffic you have from
search engines. It’s fishing where the fishes are! Well
the purpose of this post was only to let you guys know, that
we have developed a wrong concept that high rankings are enough..
High rankings don’t increase sales High traffic don’t
increase sales its your testing and testing, experience and
experience, insights of web and other knowledge which enables
you to decide on the right time. And on the right track…
Think marketing. Feel marketing.
know about your customers
I have talked about how important it is to know your customers
to make an impact on sales. Its always easy to say something
that is nearly impossible to do, but nothing is impossible,
there is a solution of every problem hidden around us, we
simply can’t see that…
Today I am going to write down some very important questions
which you must know to thoroughly understand your customers.
They are the reason of your business, if you can’t satisfy
them you are not going to stay strongly to your feets…
Again mind you.. Its your customer support department who
should be well trained to treat your customers, make the purchase
a true memorable experience, keep important data, provide
a healthy environment and at last answer these questions
Q1 - Are they male or female?
Q2 - What socio-economic or ethnic group do they belong?
Q3 - What levels of education have they completed?
Q4 - What is their marital status?
Q5 - Do they have children?
Q6 - What age group?
Q7 - What is their religious preference?
Q8 - What are their lifestyle preferences?
Q9 - What kind of hobbies do they have?
Q10 - How do they spend their free time?
Q11 - Do they tend to be conservative or liberal in their
lifestyle and political beliefs?.
Q12 - Are they generally introverted or extroverted?
Q13 - How much do they make in a year?
Q14 - Can they easily afford your product or service?
Q15 - On what do they regularly spend money?
Q16 - What types of occupations do they hold?
Q17 - Are they part of a particular industry or profession?
Q18 - To what groups and associations (real and virtual, personal
and professional) do they belong?
Q19 - Is there a list of them that might exist somewhere?
Q20 - What are their beliefs?
Q21 - What values do they hold dear?
Q22 - What is important to them in their life and work?
Q23 - Where do they hang out in real time -- at church, the
local coffee shop, the hardware store, civic groups or professional
Q24 - What about online in discussion groups, blogs, forums,
online networking sites?
Q25 - Do they attend conferences or trade shows regularly?
Q26 - Can you open the yellow pages of your phone book and
find several listings that would encompass your target market?
Q27 - What magazines, newspapers, email newsletters, blogs,
and professional trade publications
Q28 - do they read?
Q29 - What television programs do they regularly watch?
Q30 - What kind of movies do they see?
Q31 - What kind of online videos do they view?
Q32 - With whom do they do business on a regular basis?
Q33 - Where do they network online and offline?
Q34 - Who are their "natural referral partners",
or other businesses who cater to the same target market but
offer a different service?
Q35 - Whom do they trust and respect?
Q36 - How do they prefer to interact -- in person, by email,
Q37 - Are there buzzwords or industry-specific terms that
they use frequently?
Q38 - What gets their attention?
Q39 - What are the key issues/problems/concerns keeping them
awake at night? Are they in enough pain that they're willing
to pay you to solve their problem?
Q40 - Where are they seeking assistance to help solve the
Q41 - What kinds of products and services might they purchase
to help solve this problem – books, magazines, coaching,
Well, these questions look too much at first glance, even
sometimes we don’t know this much about ourselves…
:) In the end, answer of these questions can carry your business
strategies, planning, decisions to the right direction.
Thinking of building
a fresh website or re-working a current one?
If you are at the moment thinking about a new internet site
and you would like big visitor numbers for the site then now
is the right time to adopt the services of a search engine
optimization company. The services provided by some of this
organization are necessary if organizations are to validate
the time, effort and cost that will be invested in a new site.
Depending on the difficulty of the website that is about to
be composed or re-worked your spend could rather easily reach
the thousands of pounds mark. If the goal is that the site
brings new customers, leads and business then it could be
the best designed site in the world but if possible customers
don’t get to see it, it’s useless. This is where
the Search Engine Optimization Company comes in.
though more expenditure at this time may not be great it is
absolutely crucial if any investment is going to create results.
You could have the best appealing website in your industry
but if customers do not see it appear on page one of their
searches results all the effort has been in futile. Your competitors
will be occupying the coveted positions one to ten and the
customer will definitely find what he is looking for among
them, meaning that your expenditure in your new website has
If you employ with the Search Engine Optimization Company
at this early juncture they will be able to steer you and
your web designer down the best possible path to make certain
that your site is obvious to the search engines. Whilst this
input without help rarely means that you will achieve page
1 search engine positioning without additional action, it
can radically cut down the amount of money you will need to
spend on Online Marketing once the site is live.
Once the site itself has been optimized to its up most the
Search Engine Optimization Company will then support the site
using a variety of strategies to make certain that the required
Search Engine Placement is attained, i.e. page one of the
search results. They can then continue to hold you on that
page with regular online PR for an indefinite period.
It is possible toban existing website but if this has not
been constructed with optimization in mind then the issue
is more time consuming and therefore costly. Nevertheless
if the existing site already has a valuable number of returning
buyers and a reasonable Search Engine Placement already it
might be better to work with what you have. Either way employ
with them as soon as you can.