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Official
Google statement: how to deal with bad inbound links
05th November, 2009 15:09 PM
Many webmasters think that low quality links or links from spammy
websites can have a negative effect on the ranking of their websites
on Google.
The problem with links from spammy websites is that it is very difficult
to do something against them. For example, a competitor could add
your website to a link farm network or the competitor could spam
with your URL.
Google has released an official statement about spammy links
This month, Google published
an official statement about low quality links in their webmaster
blog. Here are the main statements:
1. Linking is a significant factor in Google's ranking algorithm
but it is just one of many factors. Other factors are the content
of your web pages, the site structure and the appearance of a keyword
in the different web page elements.
2. If you have a high quality website and get links from spammy
websites, try to contact the website owners and ask them to remove
their links. Google will not help you with that.
3. It the webmasters of the spammy website are not cooperative,
don't worry and focus on the links that are under your control.
4. Google recommends to optimize the many factors than influence
indexing and ranking. The top 10 optimizer in our website optimization
tool has been designed for exactly that task.
It analyzes dozens of factors that influence the position of your
website in the search results and it shows you what exactly you
have to change so that Google will list your website on the first
result page.
5. Google says that low-quality links rarely stand the test of time
and that they may not be considered by Google's ranking algorithm.
6. If you want to make sure Google knows about the spammy links
and is valuing them appropriately, you can report them to Google
with their spam report or paid links report forms.
What does this mean for the rankings of your website?
Low quality links are usually links from low quality websites.
These website usually have low Google rankings and they cannot pass
much ranking power to other websites. For that reason, you shouldn't
worry too much about links to your website that you cannot control.
Better focus on the following:
• Create high quality web pages with a good website navigation
and optimized web page content. Make sure that all web page elements
contain the right information so that Google will list your website
for the right keywords.
• Try to get high quality links to your website. The more
high quality links your website has, the less impact have links
from spammy websites.
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