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AD Tracking The Overlooked Key To Your Success
2008-02-09 12:39:55

Though often misunderstood, ad tracking is at its core a process for simply counting how many people respond to a particular advertisement. Typically this tracking is usually done by tracking the number of clicks or visitor actions.
Using ad tracking (also known as analytics) on your own site can be done using via Active Server Pages (ASP), Common Gateway Interface (CGI) or Personal Home Page (PHP) script - or can be done through a third party ad tracking service provider, also known as remotely hosted servers or through a combination of these. Software of this type ranges from free – as in the case of Google Analytics (at the time of this publication) to twenty five thousand dollars a month for the very high end tracking solutions.

Ad tracking platforms & software vary but all monitor the traffic coming onto your site and the results or goals achieved from this traffic, and can mean the difference between making little to no money on your site, and making a killing.

Ad analytics tracking software relate traffic directly to marketing activities and then translate those activities into measured results, giving you the ability to calculate a return on your advertising dollars spent. Ad tracking also monitors the clicks that you receive for all your advertizing campaigns, such as e-mail marketing, banner ads, affiliate programs, classified advertising, bulletin board, e-zine advertising, forum, links on other websites, pay-per-click ads, among others. Some tracking software also offers integration into legacy systems, sales management, customer profiling, and scheduling. With most service providers and software.

It is possible to set up an unlimited number of tracking links or URLs in advertisements, such as on a web page, in an email, a pay per click ad, etc. Ad tracking helps save time and maximize results from your marketing expenditure by giving you access to the following information:

• Number of visits generated by each of your ads
• Number of unique visits generated by all of your ads
• Which ads generate the most visits and the most sales
• Number of sales (or other actions) generated by each ad
• Cost-per-click, cost-per-sale and click-to-sale ratios for each ad
• Return on investment for each ad, so as to know which are profitable
• Organization of the important details about your ad campaigns Overall, ad tracking is an invaluable tool in understanding the response to any promotions you run in your messages or in your website.

But the real hidden advantage of ad tracking is targeted conversion improvement. Lot's of businesses just don't get this but if they did, their profits would skyrocket! For example let's say that your testing indicates that you are running three news letter ads, in three different newsletters.

If you are tracking your sales, and where they came from you would have no way of knowing which of these newsletters pulled better for you and so you'd just keep paying to run your add in all three.

However, if you track the sales, you might find that newsletter #1 generated ten sales, newsletter # 2 zero sales, and newsletter # 3, one sale.

Now if you made a profit of $50 per sale and each newsletter ad cost $50.00, you're your ad newsletter #1 made you $500, your ad in newsletter #2 COST you money, and newsletter #3 you broke even on. With this information you can quickly see where your ad is working and where it's not.

Using the example above you would be better served by taking the money you spent on newsletter # 2 and advertising elsewhere. Ad tracking gives you the power to know where your advertising is working, where you are making money and where it's being wasted.

This allows you to focus your advertising budget on only the ad sources that are profitable. Here are some of the better tracking solutions on the market. The depth of features offered varies by price, but all will allow you to track your ads and make more money.

The bottom line is that if you are not testing and more importantly, tracking your advertising results, you could be leaving money on the table. Worse yet, you could be losing money. The take away here is do not even consider spending a dime on advertising until you have a tracking mechanism in place.

Are you noticing huge crises in your traffic sales less searches in advertising and search results
2009-04-15 20:39:02

The whole world is currently affected due to the crises and recession in each and every field. I have been noticing a fall down everywhere in my client's search engine's traffic. This recession has specially affected US and UK customers who are feeling this heat. They are avoiding unnecessary expenditures, fun times, tourism, spending money, keeping money in banks. Similarly, peoples are avoiding searching or shopping now a days.

This is only a prediction but when I researched on it, I found some interesting facts which I am sharing here: Rimm-Kaufman posted data which is a summary showing people are avoiding searching for products and services to purchase, leading to fewer sales, which is also impacting the whole PPC campaigns and budgets. Yes! This is all related to this global recession.

• Approximately 20% reduction in sales from search ads from last year
• Approximately 20% reduction in his costs from search ads from last year
• The average order value from search ads dropped 10% from last year
• The conversion rate from search ads seemed to remain stable from last year
• There may be more competition in the space, but hard to prove

I know you are a SEO expert or beginner reading this post. And, of couse, running your own clients. If you are noticing a fall down in traffic, please take part here and let us know if less people are searching and clicking on your ads.

Azhar Iqbal Market Research Analyst at A.I Training and Consultancy
2008-09-10 07:15:59

I have enjoyed being a market research analyst at A.I Training & Consultancy as it always you backgrounds and fresh basics when you are in an environment which is your industry.

Feeling those stages again which we have crossed one day, helping juniors find their way in an appropriate manner… Interestingly, most of the students when they join know nothing about “search engine optimization” and now they are well equipped with knowledge as sometimes I have no answer to their queries being untouched within the industry for a while :)

Hmm, so the environment is fantastic… and the procedure of training is pretty logical. There is so much “seo stuff” available on the internet, but it goes over with newbie’s. We train them step by step comprehensively, a clear cut concept of things involved in the strategy. We train them think seo like a race game, strategizing the plan, purpose in front, you have to beat your competitor, follow right rules, continuous efforts... Alarm!!! Relax!!! Alarm!!! Relax!!! It’s a whole mind game, one who is out, is out! Training Overview Summary / Overview SEO Training Pay per Click Ads Tracking Results Website Credibility Site Monetization Videos and Audios SEO Tools Marketing Tools Interviews I will be back with more updates from the academy.

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Confidence is the key to tackle recession in Marketing Industry
2009-04-28 21:04:37

Business worldwide is affected with this recession. Marketing Managers and IT Managers are getting it hard to win the situation. They are looking for some magic! Their confidence is now on toes…

“You are “Confident” when you know you will get positive results with any activity or decision”. This is a great way to conduct business, of course, but most of us know that living by these words is a difficult practice.

Confidence is a complex quality that plays tricks on us, which is why we sometimes lack confidence when we shouldn’t, or become overconfident at times when we should show some humility. In short, maintaining confidence takes work.

In good times: Confidence swells. We all know what happens when the economy hums: A lot of what businesspeople try works. AIG discovers a profitable market in insuring dicey securities. General Motors sells lots of gas-guzzling sport utility vehicles. Innovation and entrepreneurial flourish because the odds of success rise. And confidence climbs higher — often, as we can now see so clearly, dangerously high. “There’s evidence that in good times, suddenly everyone thinks that they’re better than everyone else,” says Don Moore, an associate professor of organizational behavior and theory at Carnegie Mellon’s Tepper School of Business.

“On average, that’s just not true.” Our problem? We can’t easily view our achievements with anything approaching objectivity. In a study on confidence published last year, Moore gave participants 18 computer-based trivia quizzes and then asked them how well they did. Turns out, most were horrible at assessing their performances — about 90 percent of the subjects guessed wrong about how they did. Hubris and delusion, as you might imagine, are a dangerous combination. When things are going gangbusters, the truth is we get too full of ourselves. Our confidence has us looking at our businesses through rose-colored lenses. When business is OK but unspectacular, we get conservative. We lean on practices that served us well during the earlier boom. Our confidence lies in the fact that we know what works, and we stick with it.

In downturns: Confidence evaporates. Confidence experts say that in these stressful times, leaders need to be level-headed and courageous. Be brutally honest with yourself and others, and get comfortable with making changes and even going against the grain. Marriott, for instance, recently took what could be viewed as a leap of faith when it agreed to buy West Virginia’s iconic and bankrupt Greenbrier resort.

In the long run, the hotel’s estimated $130 million price tag could very well represent a bargain. “This is a time to do things even if you don’t want to do them,” says Marina Gorbis, who runs the Institute for the Future, a Silicon Valley think tank. “This is a time for heroic actions.” But that confidence can lead us astray again, as we adopt the false belief that experience can replace effort. Veteran cops do this: Moore cites well-known research in which seasoned policemen frequently erred in determining whether or not suspects were telling the truth. The related study, titled “Who Can Catch a Liar,” proves that few folks really can. Experience, it turns out, counts for little. “If I teach the same class for 10 years and start failing to prepare, then my performance suffers,” Moore says. “You have to find that sweet spot: sufficient poise to work with what you’ve already got, and sufficient anxiety to invest time and energy into your work.” In stable times: Overconfidence dictates You have to look at the proverbial glass as half-full. “These days, I bet there are a lot of managers imagining that they’re not doing well, and that others are doing better,” says Moore.

“On average? That’s untrue.” Again, Moore says that confidence — really, the lack thereof — is misleading, slightly out of whack with reality. Yes, the national unemployment rate is a sobering 8.5 percent, but that means the employment rate is still 91.5 percent. Real estate is cheap, certainly compared with a few years ago, when those looking for homes bemoaned the sky-high prices. Weaker businesses are ripe for acquisition. Here’s where we are now.

The economy has tanked. People are paying off mortgages worth far more than their homes; folks are out of work. Those still on the job, including company management, walk around office hallways with their heads down, in part because they fear becoming the next casualty.

2008-01-30 12:12:34

Taare Zameen Par! An Amir Khan bollywood movie… It has got an excellent approach for those who always posses a fear of failure inside them. The next day when I have finished the movie i remembered my old days of SEO…

When I was a very newbie and I had huge fear of failure inside me! Huh.. In the same week I received a call from my trainee SEO. He was very stressed and tensed with the poor SEO results he’s had. I thought to research a little and post about those who have fear of failure inside them before even they begin. Failure! What do you feel when you think about failure? Inadequate? Unworthy? Unlovable? It is so sad that you might have learned to link failure to your value as a person. Most people who are successful in their work and their relationships have experienced many failures along their road to success. Thomas Edison, the inventor of the electric bulb, is often quoted regarding failure: "I have not failed. I've just found 10,000 ways that won't work." "I am not discouraged, because every wrong attempt discarded is another step forward." "Many of life's failures are men who did not realize how close they were to success when they gave up." "Show me a thoroughly satisfied man, and I will show you a failure." If Edison has been afraid of failure, or believed that failure meant he was inadequate, he would never have invented the light bulb!

In order to achieve success in any area of your life, you need to redefine failure. Instead of seeing failure as an indication of your inadequacy or lack of worth, you need to see failure as a stepping-stone to success. Some of the most financially successful people experienced repeated failures.

* Walt Disney was a high school drop out who suffered bankruptcy and repeated financial and business disasters.

* Milton Hershey, chocolate maker and founder of the famous Hershey Foods Corp., found success only after filing for bankruptcy for his first four candy companies.

* Henry Ford filed for bankruptcy for the first car company he started. He didn't succeed until he started his third company, Ford Motor Company.

* After P.T. Barnum, American showman, went bankrupt, he joined forces with circus operator James A. Bailey to found Barnum and Bailey's Greatest Show on Earth.

* Quaker Oats went bankrupt three times, as did Wrigley from Wrigley's Gum. Pepsi-Cola went bankrupt twice. Other famous companies that also went bankrupt are Birds Eye Frozen Foods, Borden's,? and Aunt Jemima.

* Albert Einstein did poorly in elementary school, and he failed his first college entrance exam at Zurich Polytechnic.

* Winston Churchill had a lifetime of defeats and setbacks before becoming prime minister of England at age 62. All of his greatest accomplishments and contributions came when he was a senior citizen.

* Sir Laurence Olivier, one of the greatest actors of the 20th century, tripped over the door sill and fell headfirst into the floodlights the very first time he had ever set foot on the professional stage!

* Woody Allen flunked motion picture production at New York University and the City College of New York and failed English at N.Y.U.

* Astronaut Ed Gibson flunked first and fourth grades.

* Lucille Ball was once dismissed from drama school for being too quiet and shy. (From If these successful people had been afraid of failure, they would never have offered the world their talents. They were able to go on to success because they saw failure as a learning opportunity rather than as an indication of their inadequacy. Are you ready to change your concept of failure? Are you ready to let go of worrying about what failure says about you and just learn from it? Are you ready to free your soul to do what you really want to do? If the fear of failure is stopping you from doing what you really want to do, I want to encourage you to change your concept of failure. I want to encourage you to let go of your old way of seeing failure and start to envision failures as learning opportunities on the way to success. Just as Thomas Edison did, I encourage you to see every failure as a step forward!

MagNag Launched - Azhar Iqbal Partners with Rihan Saeed
2008-11-17 07:44:25

SEO Pakistan - Azhar Iqbal partners with Rihan Saeed to launch a newly based internet marketing platform MAGNAG Technologies (

“Azhar Iqbal and Rihan Saeed have been together in projecting advance SEO techniques to generate maximum sales for many clients"

“It is such a nice period, we are together to overcome troubles, problems and issues with our beloved company. It’s true that Rihan Saeed is a master developer, but he never looked a helper but an idea generator…

Sometimes I had to re-think about my strategies, how Rihan bhai takes charge into the project is a lovely experience. He is tensed every time concerning the tasks he has, he limits the tasks according to the time and has always helped me calculate the true way of applying SEO strategies.” Says Azhar Iqbal

Now, it’s the time when we have all those skills and experience to implement for more peoples and businessmen.

There is a tremendous amount of businessmen looking for SEOs in Pakistan, Karachi. And, they always get confused the more they discuss their projects with other SEOs from Pakistan, Karachi. I have had many businessmen worrying about their business, sales and ROI (return on investment).

These are many projects and no one guy can handle and maintain the real effort to benefit all. Me and Rihan had a meeting on this issue and decided that now we should get together and develop a real skilled team to market maximum amount of businesses.

WWW.MAGNAG.COM Your Chance to Expand Business
At, we are providing:
Internet Marketing
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We all are good friends:


CEO: (Rihan Saeed)
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Business Manager: (Azhar Iqbal)
Marketing Manager: (UK) (Matt)
Sales Manager: (UK) (Rizwan)

If you are still looking for SEO Pakistan, SEO Karachi or other individual service provider. This is your chance to expand business. We have experienced and specialized guys working on ideas every time…

Please contact MagNag Technologies at

Make Your Website a Lead Generating Machine
2009-06-16 05:44:41

Everybody knows one-sided relationships never work. The same is true with websites. If a website is focused entirely upon you, you will lose any visitors that may stumble across it. On the other hand, a website done correctly (one that focuses on the visitor) can easily become a lead generation machine! When designing your website, think about these four ideas:

• People are egocentric. Subconsciously they're viewing your website and thinking, "There's tons of companies just like you. What are you going to do for me?"
• People love being entertained. If they believe your website is providing interesting information, you'll have them hooked.
• People want their opinions valued. This is why most companies have incorporated a blog or forums-so their customers can put in their two cents.
• And this is the ticket for generating leads for your business: visitors want to do something.

Give your visitors something to do. Give them something free to download. Offer a free report or whitepaper. Ask for their opinion on a blog entry. Do something, anything, and once the person responds, you "Require" the following information: name, address, phone number, and email. Guess what you just got? A qualified lead. Qualified because they stayed on your site long enough to take action.

Happy Birthday, Digital Advertising!
27th October, 2009 17:09 PM

The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate

Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to, the travel site, but HotWired -- the first commercial digital magazine on the web and the offshoot of Wired magazine.

Its launch in 1994 was not without debate internally as to whether the ad units offered to the advertiser community should be simple text links or graphical ad banner units. Graphical ad display banners won out and the rest is history. And take a look at the hilarious come-on AT&T used to generate a click-through: "Have you ever clicked your mouse right HERE? You will!"

The reaction ran from enthusiastic to somewhat leery. MCI, as one would expect, was truly supportive of our proactive initiative. Their corporate culture encouraged exploration. Volvo, on the other hand, understood the value of our experimenting with the new medium, but did not want to push/urge any interaction with the consumer. They didn't know what to expect, did not know how to handle responses and was concerned legal implications were involved. As a result, you see the first Volvo ad banner was nothing more than the Volvo logo and photo of an auto. No call to action or direction to click was to be incorporated into the Volvo banner. In fact, if someone clicked on that banner in October of 1994, it would take them to a simple questionnaire that could be emailed by the consumer on what kind of Volvo they might be interested in.

HotWired was the first commercial web magazine to attract blue chip corporate sponsorships dollars on the web. The site launched shortly before Netscape's browser, and the advent of such other new media such as (Time Inc.'s commercial web content offering) and

Looking back at the birth of this industry and the first simple graphical banners, I am still amazed at how much has been achieved in the first 15 years. That said, I anxiously await the further advancements coming our way in terms of new ad technologies, ad forms and ad measurement capabilities (e.g. attribution modeling). The issues surrounding display banners and online brand measurement are many and have been well chronicled (see the recent special eMarketer report entitled The Online Brand Measurement: Connecting Dots for example).

Research suggests we have a long road ahead in terms of measurement -- and I don't disagree; however, I'm not convinced we're that far off. I don't believe there will ever be a "silver bullet" to solve all of our problems, as our industry is constantly evolving, becoming more complex and proving to be a moving target. But all that said, from what we have learned through the use of fundamental building blocks of acquired knowledge, industry and case studies, the use of traditional media metrics, the use of existing best measurement practices for digital and a quest to continually "test and learn," we will ultimately be successful.

Has any one item in our industry been encased with so much debate -- at times even disdain -- as to its true value, role and contribution to marketing communications from its inception in 1994 to this day? Yet the display banner is the impetus to the creation of the online advertising category that will reach beyond $24 billion in 2009, according to eMarketer. Perhaps more important, no other development since has advanced advertising measurement, effectiveness and accountability than the display banner.

So on Oct. 27, I hope you will join me in toasting the birthday of the banner display ad -- whether you are a "cup is half-empty" or "cup is half-full" type of person. Some days I love the business and others day... well, not so much... but I have to admit: it's been an unbelievable 15 years.

I leave you with a challenge... Can you guess the two-word copy from one of the original banner ads that generated 78% click-through rate? I look forward to your answers.

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