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Matt Cutts Videos

Some SEO myths

Matt Cutts answers Google questions: - Myths: 1) sites on the same server, 2) IP, or 2) including off-domain JavaScript - Launching sites with millions of pages: how should I do it best? - Google images: updates on the horizon, and current Google Images technology

Optimize for Search Engines or Users?

Matt Cutts answers Google questions: - Which is more important: search engine optimization (SEO) or end user optimization? - What spam detection tools would you recommend? - Does cleanliness of code (W3C) help at all?

Static vs. Dynamic urls

Matt Cutts answers Google questions: - Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls? - Can Sitemaps alert webmasters when their site has been hacked? - Can I do geotargetting within Google's Quality Guidelines?

How to structure a site?

Matt Cutts answers Google questions: - Merging acquired domains with 301s? - How to create a site architecture with themes and keywords? - My urls have too many parameters--can I serve up static HTML to Googlebot instead? - How to do split A/B testing?

Supplemental Results

Matt Cutts answers Google questions: - Supplemental Results - Should I worry about results estimates for 1) supplemental results 2) using the site: operator 3) with negated terms and 4) special syntax such as intitle: ? Answer: No. That's pretty far off the beaten path. - Why do 301s take so long to be reflected in supplemental results? It's been months. - I started appearing in the supplemental results in May--should I be worried?

Does Webspam use Google Analytics?

Matt Cutts answers Google questions: - Does Google Analytics play a part in SERPs (Search Engine Result Pages)? - When does Google detect duplicate content, and how wide is the range? - I want to mark my page as porn in SafeSearch--what do you recommend? - Is it okay to make hyperlinks in option elements?

Google Terminology

Matt Cutts answers Google questions: - What's the difference between an index update, an algorithm update, and a data refresh?

Reinclusion requests

Matt and Emmy answer Google Questions: - How do I do a reinclusion request? - What should I put into a reinclusion request? - What does Google need to know before it reincludes a site in its index?

Crawl dates in the Google cache

Matt talks about how Googlebot crawls the web, and what "crawl date" is shown on cached pages. In this video: - Red candy is a 404 page - Purple candy is a 200 (OK) page - Green candy is a 304 status code

MATT CUTTS LOST THE BET, AND LOST HIS HAIRS :) Ha Ha